10 comments

Pab's picture
PabThursday, August 17, 2006 - 18:15

Ideas appear with pencil and as it appears on the ads, you make them better with erasers. Great stuff...trial by error is the very cornerstone of all human creations...however they can get colse to perfection if the erasers were also Faber Castell...Kudos anyways.

popdistortion's picture
1596 pencils
popdistortionThursday, August 17, 2006 - 20:09

Well, then they are close to perfection. The erasers are from Faber Castell.

http://www.reinhardkrug.de/

whitespace's picture
1957 pencils
whitespaceFriday, August 18, 2006 - 00:03

I get the idea... but somehow they manage to make it extremely boring.

Guest's picture
GuestFriday, August 18, 2006 - 02:15

if pab is correct, then this campaign ROCKS

Daguito's picture
DaguitoFriday, August 18, 2006 - 09:59

He's correct. The eraser is from Faber_Castell.

GREAT WORK!

Mtl Dave's picture
274 pencils
Mtl DaveFriday, August 18, 2006 - 14:18

Brilliant.

Kiwanee's picture
4 pencils
KiwaneeSunday, August 20, 2006 - 13:45

I love the idea ... the erasures leading to an improvement or giving rise to new ideas, but I have a pretty basic question/problem with it:

Why would the artist RE-DRAW the item to erase it? Wouldn't s/he just redraw it with the new vision? Or erase on the original sketch? Would the ad have worked just as effectively if the eraser was erasing a good portion of the original, but leaving enough to get the concept that the artist is erasing and improving upon the idea?

Vibecommotion's picture
44 pencils
VibecommotionSunday, August 20, 2006 - 23:13

Lovely lovely!!!

Trip's picture
18 pencils
TripTuesday, November 28, 2006 - 16:59

Very Clever

mockingbird's picture
240 pencils
mockingbirdFriday, May 6, 2011 - 08:30

this campaign is brilliant.