Faber-Castell: Bikini

Ideas appear with pencil and eraser

Agency: Full Jazz, São Paulo, Brazil
Creative Directors: Luiz Lobo, Paula Junqueira
Art director: Henrique Mattos
Copywriters: Paula Junqueira, Fabiano Soares

10 comments

Pab's picture
Pab

Ideas appear with pencil and as it appears on the ads, you make them better with erasers. Great stuff...trial by error is the very cornerstone of all human creations...however they can get colse to perfection if the erasers were also Faber Castell...Kudos anyways.

popdistortion's picture
popdistortion
1594 pencils

Well, then they are close to perfection. The erasers are from Faber Castell.

whitespace's picture
whitespace
1953 pencils

I get the idea... but somehow they manage to make it extremely boring.

Guest's picture
Guest

if pab is correct, then this campaign ROCKS

Daguito's picture
Daguito

He's correct. The eraser is from Faber_Castell.

GREAT WORK!

Mtl Dave's picture
Mtl Dave
274 pencils

Brilliant.

Kiwanee's picture
Kiwanee
4 pencils

I love the idea ... the erasures leading to an improvement or giving rise to new ideas, but I have a pretty basic question/problem with it:

Why would the artist RE-DRAW the item to erase it? Wouldn't s/he just redraw it with the new vision? Or erase on the original sketch? Would the ad have worked just as effectively if the eraser was erasing a good portion of the original, but leaving enough to get the concept that the artist is erasing and improving upon the idea?

Vibecommotion's picture
Vibecommotion
44 pencils

Lovely lovely!!!

Trip's picture
Trip
18 pencils

Very Clever

mockingbird's picture
mockingbird
238 pencils

this campaign is brilliant.

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