Faber Castell plasticine: Tomato
Advertising Agency: Unitas RNL Santiago, Chile
Executive Creative Director: Pancho González
Creative Director / Copywriter: Armando Macchi
Art Directors: Will Araya
Photographer: Cristián Navarro
Illustrator: Will Araya


8 Comments
I think it doesn't need that " No toxic l" line.
it does need the line, else it would mean " Plastiline is very healthy and yummy.."
Off course it need that words.
the floor is completely colored by faber castell which is not containing toxic materials.
Without that words, People will find it difficult to find the meanings.
nice one
Toxic idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Una excelente idea desperdiciada por el director de arte... ¿porqué diablos no hacían bien la foto? les apuesto que un fotógrafo profesional les hubiera regalado encantado ese par de fotos... para qué retocarla ¿es que ustedes nunca jugaron con plastilina cuando eran chicos?
so so ok
Live with Passion
No creative