Faber Castell plasticine: Cheese

Advertising Agency: Unitas RNL Santiago, Chile
Executive Creative Director: Pancho González
Creative Director / Copywriter: Armando Macchi
Art Directors: Will Araya
Photographer: Cristián Navarro
Illustrator: Will Araya

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.-_'s picture
95 pencils

are they sayin the plasticine is edible??

ivan's picture

Yes, that's a benefit when you have a kid. :)

Ivan Raszl, admin of AotW

Guest's picture

is it a bad photo shoot?
ivan, i really need ur opinion

ivan's picture

Well, it's out of focus. Not sure why...

Ivan Raszl, admin of AotW

sirvan's picture
29870 pencils

Um, there's a big difference between being "not toxic" and actually "edible"... aren't these ads essentially encouraging people to eat erasers?


"I love some things, and don't love some other things."

Guest's picture

No funny

jeann's picture
107 pencils

i understand that one of the main concerns for child-terror is eating and biting at anything those kids can lay their hands on,
but i have to agree with wad sirvan is saying.
( 'non-toxic' VS 'edible' ) should be positioned in a ('non-toxic' VS 'child-friendly')

are there any other alternatives, visually?

Guest's picture

malas las fotos.....

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