Faber Castell plasticine: Cheese
Advertising Agency: Unitas RNL Santiago, Chile
Executive Creative Director: Pancho González
Creative Director / Copywriter: Armando Macchi
Art Directors: Will Araya
Photographer: Cristián Navarro
Illustrator: Will Araya


8 Comments
are they sayin the plasticine is edible??
Yes, that's a benefit when you have a kid. :)
is it a bad photo shoot?
ivan, i really need ur opinion
Well, it's out of focus. Not sure why...
Um, there's a big difference between being "not toxic" and actually "edible"... aren't these ads essentially encouraging people to eat erasers?
+++
"I love some things, and don't love some other things."
No funny
i understand that one of the main concerns for child-terror is eating and biting at anything those kids can lay their hands on,
but i have to agree with wad sirvan is saying.
( 'non-toxic' VS 'edible' ) should be positioned in a ('non-toxic' VS 'child-friendly')
are there any other alternatives, visually?
malas las fotos.....