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Faber Castell permanent markers: Shoes

Faber Castell permanent markers: Shoes
Your rating: None Average: 6.2 (36 votes)

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Armando Macchi
Art Director / Copywriter: Armando Macchi
Retouchers: Gorila Estudio / Mata & Stranger
Account Manager: Alexis Sfeir

Comments

Alami's picture 46 pencils

Needs Copy... no?

CREATOR

bobby666's picture 436 pencils

yes. the communication is a bit unclear.

everartz's picture 6042 pencils

no, doesnt need copy.. it's stronger without the copy in terms of concept understanding and i think the communication is clear enough.. good ad..

| Everartz |

Brain-Art's picture 641 pencils

Buena idea con mensaje claro, pero no me gusta el objeto que usaron (el zapato, ya que no creo que muchos se atrevan a pintar zapatos blancos), hubiese preferido usar un objeto estilo artístico como un cuadro sin color o un block para pintar. Me gusta más el otro arte. Buen trabajo

Guest's picture

Las nuevas tendencias son "enchular" objetos personales, me refiero a pantalones, camisas, zapatillas, etc.
asi que muy bien elegido el objeto.

Mantufayo's picture 421 pencils

Estoy de acuerdo, es clarísimo, un copy lo dañaría.

Honest Dave's picture 196 pencils

Shelltoes come in all white. Why ruin them with markers?

Just my one cent.

dlue's picture 279 pencils

pssst... (i think this is targeted to creative people with imaginations)

cheers,
dlue

Honest Dave's picture 196 pencils

well they totally missed the mark if that's the case. ;)

Just my one cent.

Guest's picture

no. they appear to be doing a great job, leaving it up to the viewer. That's the point of this isn't it? having the imagination to see what could be? not being spoon fed something

silvi's picture 2990 pencils

Looks like CIF ad, here in Argentina.

dlue's picture 279 pencils
8

sweet

cheers,
dlue

Migzter13's picture 692 pencils
3

well.. those white shoes are quite irresistable to doodle it up when there's a collection of markers nearby.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

J Designer's picture 1182 pencils
7

customize your shoes - very clear, very nice.

hagemony's picture 341 pencils
6

white shoes, colored marker, fbcastle....i think it's a clear message. good ad!

lucdesaulniers's picture 721 pencils
7

I agree with everartz , very nice

rolling.stone's picture 2120 pencils

good idea great execution

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