Faber Castell permanent markers: Shoes

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Armando Macchi
Art Director / Copywriter: Armando Macchi
Retouchers: Gorila Estudio / Mata & Stranger
Account Manager: Alexis Sfeir

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Alami's picture
46 pencils

Needs Copy... no?

bobby666's picture
1460 pencils

yes. the communication is a bit unclear.

everartz's picture
7611 pencils

no, doesnt need copy.. it's stronger without the copy in terms of concept understanding and i think the communication is clear enough.. good ad..

| Everartz |

Brain-Art's picture
1101 pencils

Buena idea con mensaje claro, pero no me gusta el objeto que usaron (el zapato, ya que no creo que muchos se atrevan a pintar zapatos blancos), hubiese preferido usar un objeto estilo artístico como un cuadro sin color o un block para pintar. Me gusta más el otro arte. Buen trabajo

Guest's picture

Las nuevas tendencias son "enchular" objetos personales, me refiero a pantalones, camisas, zapatillas, etc.
asi que muy bien elegido el objeto.

Mantufayo's picture
580 pencils

Estoy de acuerdo, es clarísimo, un copy lo dañaría.

Honest Dave's picture
Honest Dave
233 pencils

Shelltoes come in all white. Why ruin them with markers?

dlue's picture
342 pencils

pssst... (i think this is targeted to creative people with imaginations)


Honest Dave's picture
Honest Dave
233 pencils

well they totally missed the mark if that's the case. ;)

Guest's picture

no. they appear to be doing a great job, leaving it up to the viewer. That's the point of this isn't it? having the imagination to see what could be? not being spoon fed something

silvi's picture
4172 pencils

Looks like CIF ad, here in Argentina.

dlue's picture
342 pencils



Migzter13's picture
973 pencils

well.. those white shoes are quite irresistable to doodle it up when there's a collection of markers nearby.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

J Designer's picture
J Designer
2420 pencils

customize your shoes - very clear, very nice.

hagemony's picture
335 pencils

white shoes, colored marker, fbcastle....i think it's a clear message. good ad!

lucdesaulniers's picture
1147 pencils

I agree with everartz , very nice

rolling.stone's picture
2740 pencils

good idea great execution


~ Quite obviously, I have gathered no moss ! ~

Ed Rapport's picture
Ed Rapport
724 pencils

ha, yea why mess up some coke white adidas with these markers. not feeling this as.

Guest's picture

Esta Clara la idea, Me gusta.

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