Faber Castell permanent markers: Shoes
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Armando Macchi
Art Director / Copywriter: Armando Macchi
Retouchers: Gorila Estudio / Mata & Stranger
Account Manager: Alexis Sfeir


19 Comments
Needs Copy... no?
CREATOR
yes. the communication is a bit unclear.
no, doesnt need copy.. it's stronger without the copy in terms of concept understanding and i think the communication is clear enough.. good ad..
| Everartz |
Buena idea con mensaje claro, pero no me gusta el objeto que usaron (el zapato, ya que no creo que muchos se atrevan a pintar zapatos blancos), hubiese preferido usar un objeto estilo artístico como un cuadro sin color o un block para pintar. Me gusta más el otro arte. Buen trabajo
Las nuevas tendencias son "enchular" objetos personales, me refiero a pantalones, camisas, zapatillas, etc.
asi que muy bien elegido el objeto.
Estoy de acuerdo, es clarísimo, un copy lo dañaría.
Shelltoes come in all white. Why ruin them with markers?
www.davestyler.com
pssst... (i think this is targeted to creative people with imaginations)
cheers,
dlue
well they totally missed the mark if that's the case. ;)
www.davestyler.com
no. they appear to be doing a great job, leaving it up to the viewer. That's the point of this isn't it? having the imagination to see what could be? not being spoon fed something
Looks like CIF ad, here in Argentina.
sweet
cheers,
dlue
well.. those white shoes are quite irresistable to doodle it up when there's a collection of markers nearby.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
customize your shoes - very clear, very nice.
white shoes, colored marker, fbcastle....i think it's a clear message. good ad!
I agree with everartz , very nice
good idea great execution
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~ Quite obviously, I have gathered no moss ! ~
ha, yea why mess up some coke white adidas with these markers. not feeling this as.
Esta Clara la idea, Me gusta.