Ideas appear with pencil and eraser
Agency: Full Jazz, São Paulo, Brazil
Creative Directors: Luiz Lobo, Paula Junqueira
Art director: Henrique Mattos
Copywriters: Paula Junqueira, Fabiano Soares
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10 Comments
This is pure genius.
??? pls explain this campaign and this ad
this is perfect. no way to explain how a idea is created.
as i say 'idea sppears by pure white paper'
Effective!
Nice but big but:
This technique (pencil/erase) has been done for Red Cross and for HSBC Bank I believe.
Yes but it was a bit different:
http://adsoftheworld.com/media/print/hsbc_insurance_car
Simple and very appealing!
Good job!
GREAT!!!!!!!!!!!!!!
Hell yeah!!
great..love the concept.^^