tanmay's picture
91 pencils

Isn't it the exact same idea as the one that won cannes last year? I think the idea's pretty much the same.

Salet's picture
288 pencils

I would have pushed for just, "Make stains harmless." but that's nit picking. Good work.

vidya.shankaran's picture
724 pencils

yeah i agree with you!
Otherwise a good campaign

jiahsisco's picture
246 pencils

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

musback's picture
355 pencils

I like this idea! don't care if its a duplicate :-D
its the first time i see it.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

vinh than market's picture
vinh than market
16 pencils

Been done, recycled.

john doe's picture
john doe
1571 pencils

stains, stains, stains... again and again.
anyway not bad. but absolutely no need for the copy.

rebelscum's picture
2110 pencils

What else you gunna talk about? Besides stains and scent, what is there? It's a luandry detergent. It has 2 jobs: Make clothes not dirty. Make clothes not smell bad.

Eat. Swim. Make little sharks. It's a pretty focussed product.

I do agree a new twist is needed. At least it's not china patterns on fabric. Weird.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

john doe's picture
john doe
1571 pencils

i dont know this detergent. but usually some can do more... keep fabric fresh and new looking. or soft. or it preserves color / is not bleeching...
ok. someone can still try to win with that turing-staines-issue.
for that matter at least the art direction is pretty good.

j2mango's picture
534 pencils

the soup is so gross

ibeg2differ's picture
420 pencils

This is a really nice ad. I just wish people stop philosophing. It's a damn detergent with one known purpose : Taking stains out of clothes!
What are they expecting?

tanmay's picture
91 pencils

Umm, asking me to f*ck off is really not going to make this a great ad. Fact of the matter is that the proposition of turning stains back into cloth or having the cause of the stain look like your cloth has been done.

In fact, McinnCr, if you think really REALLY hard I think you'll see the similarity.

R. Rinaldi's picture
R. Rinaldi
686 pencils


yun siang orangutan's picture
yun siang orangutan
298 pencils

Idea is done.

Calibarak's picture
302 pencils

Done, done, done

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