March 2008

Makes stains look harmless.

Print advertisment created by Leo Burnett, Singapore for Fab Perfect, within the category: House, Garden.

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Creatives: Victor Ng, Jon Loke

Comments (15)

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Highest Rated

vinh than market's picture
vinh than market
Activity Score 16

Been done, recycled.

tanmay's picture
Activity Score 91

Isn't it the exact same idea as the one that won cannes last year? I think the idea's pretty much the same.

Salet's picture
Activity Score 288

I would have pushed for just, "Make stains harmless." but that's nit picking. Good work.

vidya.shankaran's picture
Activity Score 724

yeah i agree with you!
Otherwise a good campaign

jiahsisco's picture
Activity Score 246

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

musback's picture
Activity Score 355

I like this idea! don't care if its a duplicate :-D
its the first time i see it.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

vinh than market's picture
vinh than market
Activity Score 16

Been done, recycled.

john doe's picture
john doe
Activity Score 1571

stains, stains, stains... again and again.
anyway not bad. but absolutely no need for the copy.

rebelscum's picture
Activity Score 2110

What else you gunna talk about? Besides stains and scent, what is there? It's a luandry detergent. It has 2 jobs: Make clothes not dirty. Make clothes not smell bad.

Eat. Swim. Make little sharks. It's a pretty focussed product.

I do agree a new twist is needed. At least it's not china patterns on fabric. Weird.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

john doe's picture
john doe
Activity Score 1571

i dont know this detergent. but usually some can do more... keep fabric fresh and new looking. or soft. or it preserves color / is not bleeching...
ok. someone can still try to win with that turing-staines-issue.
for that matter at least the art direction is pretty good.

j2mango's picture
Activity Score 534

the soup is so gross

ibeg2differ's picture
Activity Score 420

This is a really nice ad. I just wish people stop philosophing. It's a damn detergent with one known purpose : Taking stains out of clothes!
What are they expecting?

tanmay's picture
Activity Score 91

Umm, asking me to f*ck off is really not going to make this a great ad. Fact of the matter is that the proposition of turning stains back into cloth or having the cause of the stain look like your cloth has been done.

In fact, McinnCr, if you think really REALLY hard I think you'll see the similarity.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686


yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Idea is done.

Calibarak's picture
Activity Score 302

Done, done, done