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Fab Perfect: Soup

Fab Perfect: Soup
Your rating: None Average: 4.4 (13 votes)

Makes stains look harmless.

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Creatives: Victor Ng, Jon Loke

Comments

tanmay's picture 91 pencils

Isn't it the exact same idea as the one that won cannes last year? I think the idea's pretty much the same.

Salet's picture 265 pencils

I would have pushed for just, "Make stains harmless." but that's nit picking. Good work.

vidya.shankaran's picture 349 pencils

yeah i agree with you!
Otherwise a good campaign

jiahsisco's picture 246 pencils

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

musback's picture 355 pencils

I like this idea! don't care if its a duplicate :-D
its the first time i see it.
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http://musback.wordpress.com is looking for a job!

mckinncr's picture 127 pencils

fuck off. These are awesome. They're not the same as Tide either.

vinh than market's picture 16 pencils

Been done, recycled.

john doe's picture 1501 pencils

stains, stains, stains... again and again.
anyway not bad. but absolutely no need for the copy.

rebelscum's picture 1867 pencils

What else you gunna talk about? Besides stains and scent, what is there? It's a luandry detergent. It has 2 jobs: Make clothes not dirty. Make clothes not smell bad.

Eat. Swim. Make little sharks. It's a pretty focussed product.

I do agree a new twist is needed. At least it's not china patterns on fabric. Weird.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

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I have thousands of points and $1.50 so I'm off to Starbucks

john doe's picture 1501 pencils

i dont know this detergent. but usually some can do more... keep fabric fresh and new looking. or soft. or it preserves color / is not bleeching...
ok. someone can still try to win with that turing-staines-issue.
for that matter at least the art direction is pretty good.

j2mango's picture 497 pencils

the soup is so gross

ibeg2differ's picture 441 pencils

This is a really nice ad. I just wish people stop philosophing. It's a damn detergent with one known purpose : Taking stains out of clothes!
What are they expecting?

tanmay's picture 91 pencils

Umm, asking me to f*ck off is really not going to make this a great ad. Fact of the matter is that the proposition of turning stains back into cloth or having the cause of the stain look like your cloth has been done.

In fact, McinnCr, if you think really REALLY hard I think you'll see the similarity.

R. Rinaldi's picture 686 pencils

Sorry

yun siang orangutan's picture 298 pencils

Idea is done.

Calibarak's picture 302 pencils

Done, done, done

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