Fab Perfect: Soup

Fab Perfect: Soup

Makes stains look harmless.

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Creatives: Victor Ng, Jon Loke

Your rating: None Average: 4.2 (12 votes)

Comments

Submitted by tanmay on Tue, 2008-03-18 11:54.

Isn't it the exact same idea as the one that won cannes last year? I think the idea's pretty much the same.

Submitted by Salet on Tue, 2008-03-18 12:00.

I would have pushed for just, "Make stains harmless." but that's nit picking. Good work.

Submitted by vidya.shankaran on Tue, 2008-03-18 16:51.

yeah i agree with you!
Otherwise a good campaign

www.wordsofbabel.blogspot.com

Submitted by heloo on Tue, 2008-03-18 12:53.

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

Submitted by musback on Tue, 2008-03-18 13:23.

I like this idea! don't care if its a duplicate :-D
its the first time i see it.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

Submitted by mckinncr on Tue, 2008-03-18 22:18.

fuck off. These are awesome. They're not the same as Tide either.

Submitted by vinh than market on Tue, 2008-03-18 22:39.

Been done, recycled.

Submitted by john doe on Wed, 2008-03-19 03:29.

stains, stains, stains... again and again.
anyway not bad. but absolutely no need for the copy.

Submitted by rebelscum on Wed, 2008-03-19 07:30.

What else you gunna talk about? Besides stains and scent, what is there? It's a luandry detergent. It has 2 jobs: Make clothes not dirty. Make clothes not smell bad.

Eat. Swim. Make little sharks. It's a pretty focussed product.

I do agree a new twist is needed. At least it's not china patterns on fabric. Weird.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

Submitted by john doe on Wed, 2008-03-19 16:11.

i dont know this detergent. but usually some can do more... keep fabric fresh and new looking. or soft. or it preserves color / is not bleeching...
ok. someone can still try to win with that turing-staines-issue.
for that matter at least the art direction is pretty good.

Submitted by j2mango on Wed, 2008-03-19 04:01.

the soup is so gross

Submitted by ibeg2differ on Wed, 2008-03-19 07:39.

This is a really nice ad. I just wish people stop philosophing. It's a damn detergent with one known purpose : Taking stains out of clothes!
What are they expecting?

Submitted by tanmay on Wed, 2008-03-19 10:04.

Umm, asking me to f*ck off is really not going to make this a great ad. Fact of the matter is that the proposition of turning stains back into cloth or having the cause of the stain look like your cloth has been done.

In fact, McinnCr, if you think really REALLY hard I think you'll see the similarity.

Submitted by Terence Makak on Fri, 2008-05-09 20:20.

Sorry

Submitted by yun siang orangutan on Fri, 2008-05-09 23:05.

Idea is done.

Submitted by Calibarak on Sun, 2008-05-11 03:03.

Done, done, done