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15 Comments
Isn't it the exact same idea as the one that won cannes last year? I think the idea's pretty much the same.
I would have pushed for just, "Make stains harmless." but that's nit picking. Good work.
yeah i agree with you!
Otherwise a good campaign
www.wordsofbabel.blogspot.com
Getting stains out of clothes is a claim across the board with detergent. Differentiate.
Jiah Sisco
www.mediadrink.com
I like this idea! don't care if its a duplicate :-D
its the first time i see it.
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http://musback.wordpress.com is looking for a job!
Been done, recycled.
stains, stains, stains... again and again.
anyway not bad. but absolutely no need for the copy.
What else you gunna talk about? Besides stains and scent, what is there? It's a luandry detergent. It has 2 jobs: Make clothes not dirty. Make clothes not smell bad.
Eat. Swim. Make little sharks. It's a pretty focussed product.
I do agree a new twist is needed. At least it's not china patterns on fabric. Weird.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
i dont know this detergent. but usually some can do more... keep fabric fresh and new looking. or soft. or it preserves color / is not bleeching...
ok. someone can still try to win with that turing-staines-issue.
for that matter at least the art direction is pretty good.
the soup is so gross
This is a really nice ad. I just wish people stop philosophing. It's a damn detergent with one known purpose : Taking stains out of clothes!
What are they expecting?
Umm, asking me to f*ck off is really not going to make this a great ad. Fact of the matter is that the proposition of turning stains back into cloth or having the cause of the stain look like your cloth has been done.
In fact, McinnCr, if you think really REALLY hard I think you'll see the similarity.
Sorry
Idea is done.
Done, done, done