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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Fab Perfect: Ketchup
Makes stains look harmless.
Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Creatives: Victor Ng, Jon Loke
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Cool campaign. Like the approach.
i really like this campaign...
--
Everartz
Very interesting
-Tung
--good idea is enemy of great idea
Thats a cool campaign
I like it
a ver:
todas las agencias que tengan como clientes a jabones, detergentes, etc. póngase en contacto entre ustedes para no repetir ¡¡las mismas ideas!!
Getting stains out of clothes is a claim across the board with detergent. Differentiate.
Putting the same comment on all 3 executions is being a douche bag.
These are awesome. a tad similar to the 'splashes of fabric' that other people have alluded to, but I've never seen the idea done like this yet. Too bad it's for a brand no one knows or will remember.
Still, it's a an awesome series, and your juvenile spamming of the comments with your 2-cent opinion only broadcasts your jealousy.
Wow jebus, kudos for your excellent comment, I couldn't agree more! Great campaign.
I am still a student in advertising. I don't think douche bag is a necessary comment. That being said I am going to agree with LeeHarvey on this one. I like the visuals a lot and I had a problem with the copy but I have thought about it more and now realize that blunt and obvious and shallow is a powerful tool and I can't wait to use it. I am referring just to the copy. I won't post across posts in future. Watch your mouth though jebus you would not want to see me.
Okay heloo, point taken. Now chill, this site is meant for discussions, not for threads. You're welcome to give your opinion about ads here and everyone will respect that. Visiting this site as a student is clever, even seniors like myself learn a lot here.
Thank you guys for this work.
It proofs there is still way to find creative stuff for detergents.
Give a few lessons to Grey, Milano.
cool ad. shame Tide already did one of these. See it at: www.conill-ideas.com. the print section.
A shame that it's been done, because it's a superb idea.
Damn it's a nice idea. Pity Tide did it. Tide do great stuffs.
Can you prove it?
I like this campaign.
Nirvana!!
Hahaha. Grunge is TOTALLY MAKING A COMEBACK!
Awesome
Been done, recycled.
Man when I saw this idea some 3 years ago, by Del Campo Nazca, I thought it was one of the coolest ads... then the white ketchup and white nutella ones were made... and now we are back to this one...
+ cool :)
I think, the message is very late.
Brilliant.
I thought the "Done done done" people would jump sooner. This same idea was done by Conill Saatchi & Saatchi New York not so long ago.
Not good
Noteworthy of badness.
Hohum, tiring, bloody overdone.