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28 comments

advertisingbyme's picture
advertisingbyme
6 pencils

Cool campaign. Like the approach.

everartz's picture
everartz
7611 pencils

i really like this campaign...
--
Everartz

| Everartz |

panasit's picture
panasit
687 pencils

Very interesting

-Tung
--good idea is enemy of great idea

Adnomist's picture
Adnomist
51 pencils

Thats a cool campaign

h..m.mmmmm

Miss Candy Pop's picture
Miss Candy Pop
58 pencils

I like it

ernesto p's picture
ernesto p
76 pencils

a ver:
todas las agencias que tengan como clientes a jabones, detergentes, etc. póngase en contacto entre ustedes para no repetir ¡¡las mismas ideas!!

jiahsisco's picture
jiahsisco
246 pencils

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

jebus's picture
jebus
472 pencils

Putting the same comment on all 3 executions is being a douche bag.

These are awesome. a tad similar to the 'splashes of fabric' that other people have alluded to, but I've never seen the idea done like this yet. Too bad it's for a brand no one knows or will remember.

Still, it's a an awesome series, and your juvenile spamming of the comments with your 2-cent opinion only broadcasts your jealousy.

LeeHarvey's picture
LeeHarvey
3045 pencils

Wow jebus, kudos for your excellent comment, I couldn't agree more! Great campaign.

jiahsisco's picture
jiahsisco
246 pencils

I am still a student in advertising. I don't think douche bag is a necessary comment. That being said I am going to agree with LeeHarvey on this one. I like the visuals a lot and I had a problem with the copy but I have thought about it more and now realize that blunt and obvious and shallow is a powerful tool and I can't wait to use it. I am referring just to the copy. I won't post across posts in future. Watch your mouth though jebus you would not want to see me.

LeeHarvey's picture
LeeHarvey
3045 pencils

Okay heloo, point taken. Now chill, this site is meant for discussions, not for threads. You're welcome to give your opinion about ads here and everyone will respect that. Visiting this site as a student is clever, even seniors like myself learn a lot here.

Eightball's picture
Eightball
200 pencils

Thank you guys for this work.
It proofs there is still way to find creative stuff for detergents.

Give a few lessons to Grey, Milano.

shilofelix's picture
shilofelix
2 pencils

cool ad. shame Tide already did one of these. See it at: www.conill-ideas.com. the print section.

ricklongo's picture
ricklongo
1244 pencils

A shame that it's been done, because it's a superb idea.

adrookie's picture
adrookie
8 pencils

Damn it's a nice idea. Pity Tide did it. Tide do great stuffs.

ahpitt's picture
ahpitt
342 pencils

Can you prove it?

Kateter's picture
Kateter
2020 pencils

I like this campaign.

Aphex's picture
Aphex
264 pencils

Nirvana!!

"Si eres buen copy, presiona alt + F4"

ackattak's picture
ackattak
396 pencils

Hahaha. Grunge is TOTALLY MAKING A COMEBACK!

vinh than market's picture
vinh than market
16 pencils

Been done, recycled.

fractalrene's picture
fractalrene
1506 pencils

Man when I saw this idea some 3 years ago, by Del Campo Nazca, I thought it was one of the coolest ads... then the white ketchup and white nutella ones were made... and now we are back to this one...

judy.y's picture
judy.y
79 pencils

+ cool :)

niranjanhg's picture
niranjanhg
211 pencils

I think, the message is very late.

FlyingDogs's picture
FlyingDogs
968 pencils

Brilliant.

Ozric's picture
Ozric
4043 pencils

I thought the "Done done done" people would jump sooner. This same idea was done by Conill Saatchi & Saatchi New York not so long ago.

R. Rinaldi's picture
R. Rinaldi
686 pencils

Not good

yun siang orangutan's picture
yun siang orangutan
298 pencils

Noteworthy of badness.

Calibarak's picture
Calibarak
302 pencils

Hohum, tiring, bloody overdone.

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