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Fab Perfect: Ketchup

Fab Perfect: Ketchup
Your rating: None Average: 4.6 (18 votes)

Makes stains look harmless.

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Creatives: Victor Ng, Jon Loke

28 Comments

advertisingbyme's picture 6 pencils

Cool campaign. Like the approach.

everartz's picture 7590 pencils

i really like this campaign...
--
Everartz

| Everartz |

panasit's picture 687 pencils

Very interesting

-Tung
--good idea is enemy of great idea

Adnomist's picture 51 pencils

Thats a cool campaign

h..m.mmmmm

Miss Candy Pop's picture 58 pencils

I like it

anne hooper's picture 75 pencils

a ver:
todas las agencias que tengan como clientes a jabones, detergentes, etc. póngase en contacto entre ustedes para no repetir ¡¡las mismas ideas!!

jiahsisco's picture 246 pencils

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

jebus's picture 424 pencils

Putting the same comment on all 3 executions is being a douche bag.

These are awesome. a tad similar to the 'splashes of fabric' that other people have alluded to, but I've never seen the idea done like this yet. Too bad it's for a brand no one knows or will remember.

Still, it's a an awesome series, and your juvenile spamming of the comments with your 2-cent opinion only broadcasts your jealousy.

LeeHarvey's picture 3087 pencils

Wow jebus, kudos for your excellent comment, I couldn't agree more! Great campaign.

jiahsisco's picture 246 pencils

I am still a student in advertising. I don't think douche bag is a necessary comment. That being said I am going to agree with LeeHarvey on this one. I like the visuals a lot and I had a problem with the copy but I have thought about it more and now realize that blunt and obvious and shallow is a powerful tool and I can't wait to use it. I am referring just to the copy. I won't post across posts in future. Watch your mouth though jebus you would not want to see me.

LeeHarvey's picture 3087 pencils

Okay heloo, point taken. Now chill, this site is meant for discussions, not for threads. You're welcome to give your opinion about ads here and everyone will respect that. Visiting this site as a student is clever, even seniors like myself learn a lot here.

Eightball's picture 200 pencils

Thank you guys for this work.
It proofs there is still way to find creative stuff for detergents.

Give a few lessons to Grey, Milano.

shilofelix's picture 2 pencils

cool ad. shame Tide already did one of these. See it at: www.conill-ideas.com. the print section.

ricklongo's picture 1246 pencils

A shame that it's been done, because it's a superb idea.

adrookie's picture 8 pencils

Damn it's a nice idea. Pity Tide did it. Tide do great stuffs.

ahpitt's picture 350 pencils

Can you prove it?

Kateter's picture 2040 pencils

I like this campaign.

Aphex's picture 262 pencils

Nirvana!!

"Si eres buen copy, presiona alt + F4"

ackattak's picture 396 pencils

Hahaha. Grunge is TOTALLY MAKING A COMEBACK!

vinh than market's picture 16 pencils

Been done, recycled.

Rene Fractal's picture 1430 pencils

Man when I saw this idea some 3 years ago, by Del Campo Nazca, I thought it was one of the coolest ads... then the white ketchup and white nutella ones were made... and now we are back to this one...

judy.y's picture 81 pencils

+ cool :)

niranjanhg's picture 211 pencils

I think, the message is very late.

I am a student.

FlyingDogs's picture 970 pencils

Brilliant.

benja's picture 4037 pencils

I thought the "Done done done" people would jump sooner. This same idea was done by Conill Saatchi & Saatchi New York not so long ago.

R. Rinaldi's picture 686 pencils

Not good

yun siang orangutan's picture 298 pencils

Noteworthy of badness.

Calibarak's picture 302 pencils

Hohum, tiring, bloody overdone.

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