the proposition on the brief that the clinet wanted to sell was that it removes stains well. a client wouldnt sign off on something that didnt answer it and i think its a bloody good creative solution
It is fine to say that it is good for dirty clothes but I have heard that before from laundry detergent. Also google "FAB Perfect" I think I know where some of their money should be invested.
BMW 540 "It drives" | Mini Cooper "It drives" | Toyota Tundra "It drives"
What's your point heloo? Ofcourse detergents wash clothes, but the way it's communicated here is fresh! As Bill Bernbach would say; "It's not what you say that moves people, it's the way that you say it.
Comments
can i lick...?
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Everartz
| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill
these are awesome.
seen it
Getting stains out of clothes is a claim across the board with detergent. Differentiate.
Jiah Sisco
www.mediadrink.com
Well what else do you suggest that a detergent should do?
www.wordsofbabel.blogspot.com
the proposition on the brief that the clinet wanted to sell was that it removes stains well. a client wouldnt sign off on something that didnt answer it and i think its a bloody good creative solution
www.bahonsadvertising.co.uk
It is fine to say that it is good for dirty clothes but I have heard that before from laundry detergent. Also google "FAB Perfect" I think I know where some of their money should be invested.
BMW 540 "It drives" | Mini Cooper "It drives" | Toyota Tundra "It drives"
Jiah Sisco
www.mediadrink.com
Hmmm... I Googled "FAB Perfect" and the first hit was this campaign. And?...
I like this campaign.
They should have a web presence besides Adsoftheworld<---Point
Maybe you are right though.
Jiah Sisco
www.mediadrink.com
What's your point heloo? Ofcourse detergents wash clothes, but the way it's communicated here is fresh! As Bill Bernbach would say; "It's not what you say that moves people, it's the way that you say it.
I am seeing a lack of positioning<-----point
I am sure Bill has seen copy he did not like.
Jiah Sisco
www.mediadrink.com
interesting
http://jazarah.net/blog/
cool idea... i think i've seen something similar before, but i'm not sure... either way, good... and beautiful executions.
awesome! I can hear the roar of the Lion... :)
Been done, recycled.
its gooooooooooood.
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
I think the better line would be "Stains are harmless". It's simpler too.
www.advertisingportfolio.blogspot.com
Jaggy, MICA Ahmedabad
Like it
One may miss the mark by aiming too high as too low.
i loooovvee all 3
great work
Would people stop saying "been done" without at least saying where. sheesh!
These are quite nice tho, although the line could maybe use a bit of work.
7/10 (I'd give Die Hard 10/10 so that's your frame of refrence)
Doin' it for the points
Whats wrong with the line? 8/10 :P
makes stains look harmless??
"Don't sweat stains" is better and it's pun-tastic =P
Doin' it for the points
Bad
Gold - Student Adfest
Repeatedly done.
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