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Comments (26)

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Highest Rated

lynnholilin's picture
lynnholilin
Activity Score 118

Love the series :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

everartz's picture
everartz
Activity Score 7609

can i lick...?
--
Everartz

| Everartz |

doworkson's picture
doworkson
Activity Score 242

these are awesome.

harry's picture
harry
Activity Score 8

seen it

jiahsisco's picture
jiahsisco
Activity Score 246

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

Jiah Sisco
www.mediadrink.com

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

Well what else do you suggest that a detergent should do?

Banner2k5's picture
Banner2k5
Activity Score 551

the proposition on the brief that the clinet wanted to sell was that it removes stains well. a client wouldnt sign off on something that didnt answer it and i think its a bloody good creative solution

jiahsisco's picture
jiahsisco
Activity Score 246

It is fine to say that it is good for dirty clothes but I have heard that before from laundry detergent. Also google "FAB Perfect" I think I know where some of their money should be invested.

BMW 540 "It drives" | Mini Cooper "It drives" | Toyota Tundra "It drives"

Jiah Sisco
www.mediadrink.com

kgeiger's picture
kgeiger
Activity Score 7287

Hmmm... I Googled "FAB Perfect" and the first hit was this campaign. And?...

I like this campaign.

jiahsisco's picture
jiahsisco
Activity Score 246

They should have a web presence besides Adsoftheworld<---Point
Maybe you are right though.

Jiah Sisco
www.mediadrink.com

LeeHarvey's picture
LeeHarvey
Activity Score 3045

What's your point heloo? Ofcourse detergents wash clothes, but the way it's communicated here is fresh! As Bill Bernbach would say; "It's not what you say that moves people, it's the way that you say it.

jiahsisco's picture
jiahsisco
Activity Score 246

I am seeing a lack of positioning<-----point

I am sure Bill has seen copy he did not like.

Jiah Sisco
www.mediadrink.com

jazarah's picture
jazarah
Activity Score 1262

interesting

nemesis's picture
nemesis
Activity Score 765

cool idea... i think i've seen something similar before, but i'm not sure... either way, good... and beautiful executions.

LifeIsAVainBattleAgainstOblivion's picture
LifeIsAVainBatt...
Activity Score 48

awesome! I can hear the roar of the Lion... :)

vinh than market's picture
vinh than market
Activity Score 16

Been done, recycled.

funky_frogii's picture
funky_frogii
Activity Score 2536

its gooooooooooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

JAGGY's picture
JAGGY
Activity Score 1382

I think the better line would be "Stains are harmless". It's simpler too.

www.advertisingportfolio.blogspot.com

Jaggy, MICA Ahmedabad

Mandla N's picture
Mandla N
Activity Score 90

Like it

mimi_g's picture
mimi_g
Activity Score 56

i loooovvee all 3
great work

Disco Munky's picture
Disco Munky
Activity Score 3890

Would people stop saying "been done" without at least saying where. sheesh!

These are quite nice tho, although the line could maybe use a bit of work.

7/10 (I'd give Die Hard 10/10 so that's your frame of refrence)

Doin' it for the points

Wordnerd's picture
Wordnerd
Activity Score 6692

Whats wrong with the line? 8/10 :P

Disco Munky's picture
Disco Munky
Activity Score 3890

makes stains look harmless??

"Don't sweat stains" is better and it's pun-tastic =P

Doin' it for the points

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Bad

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Gold - Student Adfest

Calibarak's picture
Calibarak
Activity Score 302

Repeatedly done.

lynnholilin's picture
lynnholilin
Activity Score 118

Love the series :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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