26 comments

everartz's picture
everartz
7611 pencils

can i lick...?
--
Everartz

| Everartz |

doworkson's picture
doworkson
242 pencils

these are awesome.

harry's picture
harry
8 pencils

seen it

jiahsisco's picture
jiahsisco
246 pencils

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

vidya.shankaran's picture
vidya.shankaran
724 pencils

Well what else do you suggest that a detergent should do?

Banner2k5's picture
Banner2k5
551 pencils

the proposition on the brief that the clinet wanted to sell was that it removes stains well. a client wouldnt sign off on something that didnt answer it and i think its a bloody good creative solution

jiahsisco's picture
jiahsisco
246 pencils

It is fine to say that it is good for dirty clothes but I have heard that before from laundry detergent. Also google "FAB Perfect" I think I know where some of their money should be invested.

BMW 540 "It drives" | Mini Cooper "It drives" | Toyota Tundra "It drives"

kgeiger's picture
kgeiger
7163 pencils

Hmmm... I Googled "FAB Perfect" and the first hit was this campaign. And?...

I like this campaign.

jiahsisco's picture
jiahsisco
246 pencils

They should have a web presence besides Adsoftheworld<---Point
Maybe you are right though.

LeeHarvey's picture
LeeHarvey
3045 pencils

What's your point heloo? Ofcourse detergents wash clothes, but the way it's communicated here is fresh! As Bill Bernbach would say; "It's not what you say that moves people, it's the way that you say it.

jiahsisco's picture
jiahsisco
246 pencils

I am seeing a lack of positioning<-----point

I am sure Bill has seen copy he did not like.

jazarah's picture
jazarah
1262 pencils

interesting

nemesis's picture
nemesis
761 pencils

cool idea... i think i've seen something similar before, but i'm not sure... either way, good... and beautiful executions.

LifeIsAVainBattleAgainstOblivion's picture
LifeIsAVainBatt...
48 pencils

awesome! I can hear the roar of the Lion... :)

vinh than market's picture
vinh than market
16 pencils

Been done, recycled.

funky_frogii's picture
funky_frogii
2536 pencils

its gooooooooooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

JAGGY's picture
JAGGY
1382 pencils

I think the better line would be "Stains are harmless". It's simpler too.

www.advertisingportfolio.blogspot.com

Jaggy, MICA Ahmedabad

Mandla N's picture
Mandla N
90 pencils

Like it

mimi_g's picture
mimi_g
56 pencils

i loooovvee all 3
great work

Disco Munky's picture
Disco Munky
3900 pencils

Would people stop saying "been done" without at least saying where. sheesh!

These are quite nice tho, although the line could maybe use a bit of work.

7/10 (I'd give Die Hard 10/10 so that's your frame of refrence)

Doin' it for the points

Wordnerd's picture
Wordnerd
6660 pencils

Whats wrong with the line? 8/10 :P

Disco Munky's picture
Disco Munky
3900 pencils

makes stains look harmless??

"Don't sweat stains" is better and it's pun-tastic =P

Doin' it for the points

R. Rinaldi's picture
R. Rinaldi
686 pencils

Bad

yun siang orangutan's picture
yun siang orangutan
298 pencils

Gold - Student Adfest

Calibarak's picture
Calibarak
302 pencils

Repeatedly done.

lynnholilin's picture
lynnholilin
118 pencils

Love the series :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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