Fab Perfect: Ice cream

Fab Perfect: Ice cream

Makes stains look harmless.

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Creatives: Victor Ng, Jon Loke

Your rating: None Average: 4.6 (11 votes)

Comments

everartz's picture
Submitted by everartz on Tue, 2008-03-18 11:18.

can i lick...?
--
Everartz

Submitted by doworkson on Tue, 2008-03-18 11:29.

these are awesome.

Submitted by harry on Tue, 2008-03-18 12:07.

seen it

Submitted by heloo on Tue, 2008-03-18 12:53.

Getting stains out of clothes is a claim across the board with detergent. Differentiate.

Submitted by vidya.shankaran on Tue, 2008-03-18 16:51.

Well what else do you suggest that a detergent should do?

www.wordsofbabel.blogspot.com

Banner2k5's picture
Submitted by Banner2k5 on Tue, 2008-03-18 17:47.

the proposition on the brief that the clinet wanted to sell was that it removes stains well. a client wouldnt sign off on something that didnt answer it and i think its a bloody good creative solution

www.bahonsadvertising.co.uk

Submitted by heloo on Tue, 2008-03-18 18:43.

It is fine to say that it is good for dirty clothes but I have heard that before from laundry detergent. Also google "FAB Perfect" I think I know where some of their money should be invested.

BMW 540 "It drives" | Mini Cooper "It drives" | Toyota Tundra "It drives"

Submitted by kgeiger on Wed, 2008-03-19 03:22.

Hmmm... I Googled "FAB Perfect" and the first hit was this campaign. And?...

I like this campaign.

Submitted by heloo on Wed, 2008-03-19 11:26.

They should have a web presence besides Adsoftheworld<---Point
Maybe you are right though.

LeeHarvey's picture
Submitted by LeeHarvey on Wed, 2008-03-19 05:05.

What's your point heloo? Ofcourse detergents wash clothes, but the way it's communicated here is fresh! As Bill Bernbach would say; "It's not what you say that moves people, it's the way that you say it.

Submitted by heloo on Wed, 2008-03-19 11:33.

I am seeing a lack of positioning<-----point

I am sure Bill has seen copy he did not like.

jazarah's picture
Submitted by jazarah on Tue, 2008-03-18 13:36.

interesting

http://jazarah.net/blog/

Submitted by nemesis on Tue, 2008-03-18 16:56.

cool idea... i think i've seen something similar before, but i'm not sure... either way, good... and beautiful executions.

Submitted by LifeIsAVainBatt... on Tue, 2008-03-18 18:19.

awesome! I can hear the roar of the Lion... :)

Submitted by vinh than market on Tue, 2008-03-18 22:40.

Been done, recycled.

Funky_Frogii's picture
Submitted by Funky_Frogii on Tue, 2008-03-18 23:55.

its gooooooooooood.

Submitted by JAGGY on Wed, 2008-03-19 01:48.

I think the better line would be "Stains are harmless". It's simpler too.

www.advertisingportfolio.blogspot.com

Submitted by Mandla N on Wed, 2008-03-19 02:29.

Like it

One may miss the mark by aiming too high as too low.

Submitted by mimi_g on Wed, 2008-03-19 05:53.

i loooovvee all 3
great work

Submitted by Disco Munky on Wed, 2008-03-19 08:23.

Would people stop saying "been done" without at least saying where. sheesh!

These are quite nice tho, although the line could maybe use a bit of work.

7/10 (I'd give Die Hard 10/10 so that's your frame of refrence)

Submitted by Wordnerd on Wed, 2008-03-19 11:31.

Whats wrong with the line? 8/10 :P

Submitted by Disco Munky on Wed, 2008-03-19 11:49.

makes stains look harmless??

"Don't sweat stains" is better and it's pun-tastic =P

Submitted by Terence Makak on Fri, 2008-05-09 20:19.

Bad

Submitted by yun siang orangutan on Fri, 2008-05-09 23:04.

Gold - Student Adfest

Submitted by Calibarak on Sun, 2008-05-11 03:04.

Repeatedly done.