Fab Detergent: Paint

They come out easy.

Advertising Agency: Cerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Directors: Francisco Bernal, Alberto Weand Ortiz
Copywriter: Jorge Heilbron
Photographer: Carlos Villareal
Published: January 2011

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20 comments

bakamono's picture
bakamono
1006 pencils

Pretty soon they will run out of ideas. Feathers, coffee beans, lego. So boring.

because therefore it is

Ordozgoiti's picture
Ordozgoiti
235 pencils

There should be a category in Cannes for "stains which are not really stains but just about anything else".

SF's picture
SF
122 pencils

Works well for a Lego ad.

HellFish's picture
HellFish
167 pencils

Very clever. Like this campaign very much.

cubeman's picture
cubeman
15 pencils
mmackinven's picture
mmackinven
1596 pencils

I love it how people post links to a tired idea, yet others still comment on the latest iteration saying it's great?

Although which one actually came first I wonder?

Nike Diesel's picture
Nike Diesel
13339 pencils

It's mind blowing isn't it? :)))

Jules sans Jim's picture
Jules sans Jim
45 pencils

yeah, funny...
they just don't read the comments...

Jagged's picture
Jagged
24 pencils

Really nice. Great to see fresh things in what had become a boring category.

HellFish's picture
HellFish
167 pencils

The Panama campaign seems to have published before Dubai and It´s much better
art directed. Why did Dubai did that strange photoshop making stains round? It kills
the idea with bad crafting.

LeGrandOurs's picture
LeGrandOurs
21 pencils

+1

mltn's picture
mltn
63 pencils

Done many times before

Helmet Chrome's picture
Helmet Chrome
260 pencils

So ridiculously close to the 3 other stain remover campaigns recently seen here and in market. Stop being fuck!ng lazy and craft your own ideas.

Jagged's picture
Jagged
24 pencils

Please check the publication dates before jumping to conclusions.
Is not who post on Ads first. And by the way, this execution as
just one photo is far superior.

Wordnerd's picture
Wordnerd
6662 pencils

yeah it's award season. detergent time...

Glut's picture
Glut
3947 pencils

so bad, so done, so lego

cognitive's picture
cognitive
134 pencils

That stain would be really easy to get out...

ace85le's picture
ace85le
3939 pencils

Gosh not another one of these stain ads. they're just endless.

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MidasTouch's picture
MidasTouch
1024 pencils

xD +1

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

purshotham's picture
purshotham
455 pencils

Fed-up with these kind of ads..no more pls

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