F.A.A.D.A: PS2

More and more people are getting tired of their pets and condemning them to death by abandoning them on the road. A dog is not a toy.
Foundation for the Adoption, Sponsorship and Defense of Animals

Agency: Contrapunto Barcelona, Spain
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva, Manuel Padilla
Photographer: Carlos Spottorno


mrtalented's picture
2173 pencils

this one is messiest. the shade on the road distracts the idea. nice photo though.

the execution itself is a first idea concept. and the copy should not repeat what the visual already conveys.

simpsonson's picture
136 pencils

what does the visual conveys exactly?

ok, I try it:

former beloved things got dropped by some cruels and afterwards hit by some others...


things are still precious, even when you dont recognize it...

sdobry's picture
109 pencils

Too paternalistic tone of voice, in my opinion. And, in general, a bit too-easy-for-understand idea.

kre8's picture
989 pencils

this has too many layers.
you're talking about pets, but you're showing a playstation.
i know thats the twist in your idea, but there's no real relevance to the subject.
there's something in the thought, think it could work harder.

Yeminius's picture
151 pencils

Pretty nice analogy. Maybe a bit hard to understand, maybe not.

anyway, if I don't read the copy I would think that is something about children weight reduction or something.

aand The visual is great for me ;p

Rog's picture
6092 pencils

Having to explain the visual in the copy isn't a good sign.
Get a more emotional hook into the shot/message
Run over a toy dog... a doll... a Panda...

>>>> That's not an ad. THIS is an ad.

kc_brock's picture
703 pencils

c'mon rog,

run over a panda?


L.A.lopes4mayor's picture
52 pencils

does it explains that a kid saw a cute puppy on the side street then gets it, then drop his f1 plane toy coz rather play with tha dog,and left then they live happily ever after. after a few minuteds sum car run thru the toy.. KABLAAAM!

i think.

kc_brock's picture
703 pencils

placing a sony playstation in an ad for saving dogs seems very strange.


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