FAADA: Black and white fashion
Client: Foundation for the Adoption, Patronage and Defence of Animals
Agency: Contrapunto, Barcelona, Spain
Art Director: Deny Zatariano
Copywrite: Emma Piquer
Creative Directors: Tomás Oliva, Manuel Padilla
Photographer: Pere Ferrer
10 comments
i think it has too many items, simple or less items could work better
to be honest, and I know the effect they were going for, but the dog may very well get lost. In spite of their tabloidy efforts.
where is waldo?
suprised ivan posted this, its not big or clever. Something i would see in a tv guide magazine.
I think the placement plays a big part... I'm pretty sure the ladies will go over every item if they're in the market for b&w fashion stuff, and be surprised by the dog.
I love how this will (and is) fooling people.
This is precisely what you'll see in TV Guides.
I'll bet that's in their media plan.
This is great 'rule bending' advertising.
You go, girls.
>>>> That's not an ad. THIS is an ad.
Because the dog's the last little accessory.
That's the beauty/confidence of this idea.
They WILL read it all to get to it, AdMad.
Reel them into the zone... then BAM, honey!
>>>> That's not an ad. THIS is an ad.
there is to much stuff.
very confusing ad
Show it to your girlfiend, Ro man.
>>>> That's not an ad. THIS is an ad.
I see nothing confusing in this. It's not overloaded.
But: This won't upset anyone. If a typical i.e. Vogue reader would see this ad without the copy, they would probably take it for absolutely normal xD
edit: Ok, maybe that's just it's point. If so: Well done.