lorsdana's picture
81 pencils

i think it has too many items, simple or less items could work better

Nthngmn's picture
626 pencils

to be honest, and I know the effect they were going for, but the dog may very well get lost. In spite of their tabloidy efforts.

Leandro's picture
117 pencils

where is waldo?

justpassingby's picture
1368 pencils

suprised ivan posted this, its not big or clever. Something i would see in a tv guide magazine.

whitespace's picture
1953 pencils

I think the placement plays a big part... I'm pretty sure the ladies will go over every item if they're in the market for b&w fashion stuff, and be surprised by the dog.

Rog's picture
6094 pencils

I love how this will (and is) fooling people.
This is precisely what you'll see in TV Guides.
I'll bet that's in their media plan.
This is great 'rule bending' advertising.
You go, girls.

>>>> That's not an ad. THIS is an ad.

Rog's picture
6094 pencils

Because the dog's the last little accessory.
That's the beauty/confidence of this idea.
They WILL read it all to get to it, AdMad.
Reel them into the zone... then BAM, honey!

>>>> That's not an ad. THIS is an ad.

roman-schwienbacher.com's picture
1021 pencils

there is to much stuff.
very confusing ad

Rog's picture
6094 pencils

Show it to your girlfiend, Ro man.

>>>> That's not an ad. THIS is an ad.

Corona Raymaker's picture
Corona Raymaker
549 pencils

I see nothing confusing in this. It's not overloaded.
But: This won't upset anyone. If a typical i.e. Vogue reader would see this ad without the copy, they would probably take it for absolutely normal xD

edit: Ok, maybe that's just it's point. If so: Well done.

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