10 comments

lorsdana's picture
81 pencils
lorsdana

i think it has too many items, simple or less items could work better

Nthngmn's picture
626 pencils
Nthngmn

to be honest, and I know the effect they were going for, but the dog may very well get lost. In spite of their tabloidy efforts.

Leandro's picture
117 pencils
Leandro

where is waldo?

justpassingby's picture
1370 pencils
justpassingby

suprised ivan posted this, its not big or clever. Something i would see in a tv guide magazine.

whitespace's picture
1957 pencils
whitespace

I think the placement plays a big part... I'm pretty sure the ladies will go over every item if they're in the market for b&w fashion stuff, and be surprised by the dog.

Rog's picture
6108 pencils
Rog

I love how this will (and is) fooling people.
This is precisely what you'll see in TV Guides.
I'll bet that's in their media plan.
This is great 'rule bending' advertising.
You go, girls.

>>>> That's not an ad. THIS is an ad.

Rog's picture
6108 pencils
Rog

Because the dog's the last little accessory.
That's the beauty/confidence of this idea.
They WILL read it all to get to it, AdMad.
Reel them into the zone... then BAM, honey!

>>>> That's not an ad. THIS is an ad.

roman-schwienbacher.com's picture
1027 pencils
roman-schwienba...

there is to much stuff.
very confusing ad

Rog's picture
6108 pencils
Rog

Show it to your girlfiend, Ro man.

>>>> That's not an ad. THIS is an ad.

Corona Raymaker's picture
549 pencils
Corona Raymaker

I see nothing confusing in this. It's not overloaded.
But: This won't upset anyone. If a typical i.e. Vogue reader would see this ad without the copy, they would probably take it for absolutely normal xD

edit: Ok, maybe that's just it's point. If so: Well done.