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Agency: 
Published/Aired: 
September 2008
703
Description: 

Print advertisment created by Block, Australia for f22 Photography, within the category: Media.

Advertising Agency: Block, Perth, Australia
Creative Director / Copywriter: Mark Braddock
Art Director: Ben Wright
Photographer: Craig Kinder

Comments (12)

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DengueFever's picture
DengueFever
Activity Score 148

It changes to have something ironic like this. I don't know about the efficiency but I like the concept.

WilhelmR's picture
WilhelmR
Activity Score 86

Might be a bit too offensive, but the overall idea is pretty good.

PS: I'm still drooling, damn you hot and cheesy garlic bread.

crisis's picture
crisis
Activity Score 189

Like it a lot. Widow was pretty hilarious.

Guest commenter's picture
Guest commenter

When I think of "f22" I think of depth of field...this is not shot at "f22." Then again I'm a photographer, what do I know.

Guest commenter's picture
Guest commenter

I think when ads use swear words like that it comes off as pretentious and lowbrow. i'm all for searing. Hell, i do it on a daily basis. But at least have a reason to. this ad doesn't.

Guest commenter's picture
Guest commenter

The copy is trying too hard.

Guest commenter's picture
Guest commenter

Wouldn't the copy 'trying hard' be the whole point?

sonucoues2002's picture
sonucoues2002
Activity Score 804

looks like piranha open his mouth

ninjak's picture
ninjak
Activity Score 76

hahha, i like the "widow" remark

Guest commenter's picture
Guest commenter

I can't help it: I hear that copy in Stewie's voice in my head.

Guest commenter's picture
Guest commenter

... or Gordon Ramsay.

CockyBox's picture
CockyBox
Activity Score 6

www.cockybox.blogspot.com

The copy is simply superb.

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