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Comments (17)

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Highest Rated

Qbird's picture
Qbird
Activity Score 142

correct me if i'm wrong..

i think the idea is gd, relating the race to daily life.. which means the power is there..
but the copy kill the whole thing... doesnt matter if its a "here" or a "there"...
as the matter of fact.. 999 out of 1,000 people don't make it there (unless we are the spectators),
so in another word, i don't make it there/here, am i able to make it else where???

anyone disagreed with me??
chirp chirp chirp...

popdistortion's picture
popdistortion
Activity Score 1592

Now this is something I can get. Comparing this campaign to that other one posted earlier, this one clearly wins. It makes sense and the art direction is beautifully executed. The type fits nicely and is nicely written.
There is only one thing I have to complain about. The third ad. What's up with that? Same as the first one except, oh gosh, they used houses. Too close for my taste and might as well be Monte Carlo. But this one here and the pit stop one are great.

squirrely's picture
squirrely
Activity Score 316

Art direction and photography are stunning.

cameron1983's picture
cameron1983
Activity Score 9

Love the art direction and the combination is seamless, however I am having an issue with the copy. Please let me know if I'm making a huge blunder but shouldn't it read - "If you can make it here...you can make it everywhere" - 'there' just sounds wrong. Hope I haven't completely missed the boat on this one.

naeboo's picture
naeboo
Activity Score 8

hafta agree with u on this one.

back2b's picture
back2b
Activity Score 191

My first thought was they are refering to this one:

"If I can make it there, I'll make it anywhere
It's up to you - new york, new york."

Ol' Sinatras classic.
:)

LAZ's picture
LAZ
Activity Score 288

simple. beautiful. good.

ralph's picture
ralph
Activity Score 70

really neat art direction, just hits you.

hovsep's picture
hovsep
Activity Score 33

I agree with popdistortion both are very similar maybe they could've thrown a curve on one of the visuals or just stick with the first two, but the campaign is very nice.

2workitt's picture
2workitt
Activity Score 44

Great ad, simple and to the point.

I agree with cameron1983 "If you can make it here..." feels more personal than "there". "There" seems so far away. Well done.

Pila's picture
Pila
Activity Score 177

very good art direction. everything just falls in place. V. good

Pila

Desi's picture
Desi
Activity Score 1052

pretty nice.

Tim Weasle's picture
Tim Weasle
Activity Score 72

WOW these look way cool. Weird little line though.

.nl's picture
.nl
Activity Score 207

Like it a lot. One version of the idea is enough).

chriscros's picture
chriscros
Activity Score 12

@popdistortion "Comparing this campaign to that other one posted earlier, this one clearly wins"

i think you can´t compare this campaign to the other. In this campaign, the competence of the Renault Formula 1 Team transferd into real life, is the message. The other campaign says our car is cool.

i like how the 2 campaigns follows the same principle. and maybe the campaign with the car gets more powerfull with this add on Ad.

anmy's picture
anmy
Activity Score 14

the art direction is beautifully executed.
nice job

lara's picture
lara
Activity Score 114

really grt simple n complete, n i also agree with cameron "if u make it here........ sonds more gud

Qbird's picture
Qbird
Activity Score 142

correct me if i'm wrong..

i think the idea is gd, relating the race to daily life.. which means the power is there..
but the copy kill the whole thing... doesnt matter if its a "here" or a "there"...
as the matter of fact.. 999 out of 1,000 people don't make it there (unless we are the spectators),
so in another word, i don't make it there/here, am i able to make it else where???

anyone disagreed with me??
chirp chirp chirp...

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