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Advertising Agency: DDB London, UK
Photographer: Julia Fullerton-Batten
Creative Directors: Grant Parker, Jo Wenley
Art Director: Steve Wioland
Copywriter: Matt Woolner
Media: Four consecutive pages in a magazine

December 2007


TRICKY's picture
3954 pencils

HA! maybe they should think about a bigger preview ;)

The man who stops advertising to save money is like the man who stops the clock to save time

adrianapr's picture
1238 pencils

why 4 people there when one would be enough?..
preferently one that "looks like" an art director working (whatever that means).
or a closeup of the face if you prefer.
i think the guy on their web page (the blond one) workd better.

anyway, i like the idea of playing with the eyes, nice one.

arthritic.servicing.director's picture
134 pencils

The eyes seem to be bad planning something .... maybe they should fumigate the whole floor of dog fleas.

Cack_on_my_gladdis's picture
51 pencils

Dog fleas?! Big eyes = big pies!

mikepants2005's picture
504 pencils

This is such an old idea, enlarging eyes. It's simply rubbish. And coming from DDB London surely they should know better! Utter crap!

Sally_Bison's picture
82 pencils

the big eyes are catching and the style pf portraiture is pretty great.
nice art direction and I GET IT!

bigmatt's picture
4 pencils

Big eyes ! Just have been made twice, only last year: "Lanvin" and "Ecrans" (TBWA/paris).

Always better when creatives find new ideas ((;

Wordnerd's picture
6692 pencils

I agree with "me myself and irene". useless waste of money booking four pages for that. also, i've seen that work before (just the artwork) in a portfolio i guess. checking that

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