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Eyes

Published/Aired: 
December 2007
1318
Description: 

The way you search for images has evolved. Pinpoint your perfect image in an instant or explore your thinking using the power of suggestion. However you search, your job just got a whole lot easier.
The new gettyimages.com
Search re-engineered

Advertising Agency: DDB London, UK
Photographer: Julia Fullerton-Batten
Creative Directors: Grant Parker, Jo Wenley
Art Director: Steve Wioland
Copywriter: Matt Woolner
Media: Four consecutive pages in a magazine

Comments (8)

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Highest Rated

Cack_on_my_gladdis's picture
Cack_on_my_gladdis
Activity Score 51

Dog fleas?! Big eyes = big pies!

TRICKY's picture
TRICKY
Activity Score 3954

HA! maybe they should think about a bigger preview ;)

The man who stops advertising to save money is like the man who stops the clock to save time

adrianapr's picture
adrianapr
Activity Score 1254

why 4 people there when one would be enough?..
preferently one that "looks like" an art director working (whatever that means).
or a closeup of the face if you prefer.
i think the guy on their web page (the blond one) workd better.

anyway, i like the idea of playing with the eyes, nice one.

arthritic.servicing.director's picture
arthritic.servi...
Activity Score 134

The eyes seem to be bad planning something .... maybe they should fumigate the whole floor of dog fleas.

Cack_on_my_gladdis's picture
Cack_on_my_gladdis
Activity Score 51

Dog fleas?! Big eyes = big pies!

mikepants2005's picture
mikepants2005
Activity Score 504

This is such an old idea, enlarging eyes. It's simply rubbish. And coming from DDB London surely they should know better! Utter crap!

Sally_Bison's picture
Sally_Bison
Activity Score 82

brilliant!
the big eyes are catching and the style pf portraiture is pretty great.
nice art direction and I GET IT!

bigmatt's picture
bigmatt
Activity Score 4

Big eyes ! Just have been made twice, only last year: "Lanvin" and "Ecrans" (TBWA/paris).

Always better when creatives find new ideas ((;

Wordnerd's picture
Wordnerd
Activity Score 6692

I agree with "me myself and irene". useless waste of money booking four pages for that. also, i've seen that work before (just the artwork) in a portfolio i guess. checking that

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