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Newton Cradle

Agency Network: 
Published/Aired: 
February 2012
Description: 

Print advertisment created by Grey, Hong Kong for Eyemo, within the category: Pharmaceutical.

Get your eyes going again, again and again.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Davey Lui
Art Director: Jeff Lai
Assoc Creative Director: Henry Yim

Comments (8)

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Highest Rated

kleenex's picture
kleenex
Activity Score 48984

That to me just does not sell the product.

morse's picture
morse
Activity Score 18006

Scary visual.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture
khronos
Activity Score 998

i dont know what is scarier, the visual or that the client approved of this...

Wordfruit's picture
Wordfruit
Activity Score 1023

I'm not sure what EyeMo is.

But assuming it's some sort of medication -- eyedrops or something...

I think the idea here is being communicated too literally: "Get your eyes going again."

This piece puts the play with words / play with ideas ahead of the communication of the problem / solution.

So for example, if EyeMo addresses irritation in the eyes, I think it might be a better approach to start there -- with what the people you are talking to feel with that irritation, or what specific problems it causes them.

Hadrons's picture
Hadrons
Activity Score 6041

disturbing.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ammar Khan's picture
Ammar Khan
Activity Score 102

aaaaaah

kleenex's picture
kleenex
Activity Score 48984

That to me just does not sell the product.

macnell's picture
macnell
Activity Score 169

nice

Tumi's picture
Tumi
Activity Score 16

Weird but interesting

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