8 comments

morse's picture
morse
15972 pencils

Scary visual.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture
khronos
998 pencils

i dont know what is scarier, the visual or that the client approved of this...

Wordfruit's picture
Wordfruit
1023 pencils

I'm not sure what EyeMo is.

But assuming it's some sort of medication -- eyedrops or something...

I think the idea here is being communicated too literally: "Get your eyes going again."

This piece puts the play with words / play with ideas ahead of the communication of the problem / solution.

So for example, if EyeMo addresses irritation in the eyes, I think it might be a better approach to start there -- with what the people you are talking to feel with that irritation, or what specific problems it causes them.

Hadrons's picture
Hadrons
5743 pencils

disturbing.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ammar Khan's picture
Ammar Khan
102 pencils

aaaaaah

kleenex's picture
kleenex
29385 pencils

That to me just does not sell the product.

macnell's picture
macnell
169 pencils

nice

Tumi's picture
Tumi
16 pencils

Weird but interesting

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