R250 off all eye tests.
Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Retoucher: Still images, Cape town
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26 Comments
Don't they say 'Love is blind"?? LOL
~~this paranoid survived!~~
this is really funny.. a joke turned into advertising
:)) Ugly people will hate it and brand - is it ok?
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kitsch
Risky for the client!
withalltherespects
ahaha pretty straightforward!! bu i like the risk involved!
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haha, nice.
done for an anti-alcohol campaign!
Funny & memorable. Clear benefit.
Funny but i´m agree with mikeelrapido. There´s a lot of ugly people in this world. They will be hate the brand. Be careful with the messages!
I think it discriminates ugly people. But it works.
Who decides what is ugly...you ? lots of men and women can love this women and lots of women and men can find this guy ugly. For the "cliché" 4/10.
Simple ideas are the best !
No need to force the "ugliness" that much... any little inconvenient touch would work way better.
only kids will enjoy this big difference.
Right, totally agree with satrianee. Hibon- Of course ugliness is absolutely subjective, insecure people who feel bad about themselves will not feel comfortable with these ads.
Simple, clever, dig it.
A story of mismatches that doesn't go the distance. It's a waste.
"Get your eyes checked so you don't end up with uglyazz, half the size of you people!" ?????
A guy with a guy in a wig wouldve been much better imo :)
the creator just made ads without put their heart in this ad, i think they just want to made this ads to be different, but they don't think the other target market..
what if you are in the ugly people side..what do you feel?...i think they won't buy this product..
“With love and patience, nothing is impossible.”
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I think the pictures lack emotion. To me it feels like the attractive dude and girl are just hugging the ugly ones for the pic, I dont feel a relationship present in the message.
F10
sevilla's right - and it's very cliché.
i like it. simple, straightforward and neat.
i like it. simple, straightforward and neat.
You've just lost all ugly consumers and everyone with a good taste. I am not sure the rest would be aroused by a discount.
I'm not buying it he seems like a touchy feely kind of guy
I know a lot of people who actually choose ugly partners for whatever reason... and this creative has already been done so many times before... maybe joe la pompe could have some samples
for some people it might be offensive
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