Eyelab optometrist: Couple, 1
R250 off all eye tests.
Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Retoucher: Still images, Cape town
R250 off all eye tests.
Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Retoucher: Still images, Cape town
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22 Comments
the other was better
Shocker.
And I'd rather poke mine out than look at the other one.
Will Think for Salary
I think this is better - this guy looks funny..
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ahahah even better!
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Alexandre Brito
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Funny again, but he looks like a cardboard cutout. Weird.
I love these ads! Very funny, I think something similar has been done before for anti-alcohol on a TV campaign - something to do with beer goggles if I remember right. Even so, I still like these ads.
You can tell the guy can't believe his luck!!
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Why do they need an eye exam if they are in love? If he is like that, why can't he? This kind of ad is stupid.
maybe they`re kazillionaires
The girl is not that beautiful either, jaja
You are right! lol!
ha ha ha. Funny!, and nothing more.
intelligence does not appreciate insult. This campaign has it more than a little, right?
excellent on almost every points. The design looks not so good. I loved the big head of the guy.
Much better execution...
I have to say the shorts on the guy are classic. You know what? I can see everyone's point on the message and the risk of this ad, but when I saw it it made me laugh. It is an insight that everyone can relate to.
Satrianee made the point. forcefully playing with the so called establised perception of ugliness. i don't like the route. sadly i recognize that, it 'may' work.
shahid
easy and already done...
Cliched to death...
i like it.
;)
lucky guy ! lol
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~ Quite obviously, I have gathered no moss ! ~
Ok, she's not a beauty queen, but she isn't all that ugly either ;-)