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Couple, 2

Agency: 
Published/Aired: 
February 2010
Description: 

R250 off all eye tests.

Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Retoucher: Still images, Cape town

Comments (26)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

for some people it might be offensive

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~ Quite obviously, I have gathered no moss ! ~

tantrik_indian's picture
tantrik_indian
Activity Score 953

Don't they say 'Love is blind"?? LOL

~~this paranoid survived!~~

michelangelo's picture
michelangelo
Activity Score 660

this is really funny.. a joke turned into advertising

mikeelrapido's picture
mikeelrapido
Activity Score 1929

:)) Ugly people will hate it and brand - is it ok?

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gilly f.'s picture
gilly f.
Activity Score 39

kitsch

Adaddicted's picture
Adaddicted
Activity Score 3435

Risky for the client!

withalltherespects

xcreativity's picture
xcreativity
Activity Score 2374

ahaha pretty straightforward!! bu i like the risk involved!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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hufflepoff's picture
hufflepoff
Activity Score 430

haha, nice.

dsklan's picture
dsklan
Activity Score 1926

done for an anti-alcohol campaign!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Funny & memorable. Clear benefit.

silvi's picture
silvi
Activity Score 4172

Funny but i´m agree with mikeelrapido. There´s a lot of ugly people in this world. They will be hate the brand. Be careful with the messages!

Ensamblador's picture
Ensamblador
Activity Score 239

I think it discriminates ugly people. But it works.

Hibon's picture
Hibon
Activity Score 3736

Who decides what is ugly...you ? lots of men and women can love this women and lots of women and men can find this guy ugly. For the "cliché" 4/10.

Simple ideas are the best !

satrianee's picture
satrianee
Activity Score 3748

No need to force the "ugliness" that much... any little inconvenient touch would work way better.

only kids will enjoy this big difference.

Ensamblador's picture
Ensamblador
Activity Score 239

Right, totally agree with satrianee. Hibon- Of course ugliness is absolutely subjective, insecure people who feel bad about themselves will not feel comfortable with these ads.

pantspantsrevolution's picture
pantspantsrevolution
Activity Score 24

Simple, clever, dig it.

Dev Kumar's picture
Dev Kumar
Activity Score 834

A story of mismatches that doesn't go the distance. It's a waste.

shitmonk's picture
shitmonk
Activity Score 465

"Get your eyes checked so you don't end up with uglyazz, half the size of you people!" ?????
A guy with a guy in a wig wouldve been much better imo :)

yohanes sumera's picture
yohanes sumera
Activity Score 25

the creator just made ads without put their heart in this ad, i think they just want to made this ads to be different, but they don't think the other target market..
what if you are in the ugly people side..what do you feel?...i think they won't buy this product..

“With love and patience, nothing is impossible.”
Http://sumefolio.blogspot.com

f10.Sevilla's picture
f10.Sevilla
Activity Score 59

I think the pictures lack emotion. To me it feels like the attractive dude and girl are just hugging the ugly ones for the pic, I dont feel a relationship present in the message.

F10

tchifi's picture
tchifi
Activity Score 164

sevilla's right - and it's very cliché.

bobby666's picture
bobby666
Activity Score 1460

i like it. simple, straightforward and neat.

bobby666's picture
bobby666
Activity Score 1460

i like it. simple, straightforward and neat.

Dzsoi's picture
Dzsoi
Activity Score 8115

You've just lost all ugly consumers and everyone with a good taste. I am not sure the rest would be aroused by a discount.

Sven Gali's picture
Sven Gali
Activity Score 845

I'm not buying it he seems like a touchy feely kind of guy

michelangelo's picture
michelangelo
Activity Score 660

I know a lot of people who actually choose ugly partners for whatever reason... and this creative has already been done so many times before... maybe joe la pompe could have some samples

rolling.stone's picture
rolling.stone
Activity Score 2741

for some people it might be offensive

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~ Quite obviously, I have gathered no moss ! ~

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