Itchy Eye - Feather

Agency Network: 
March 2011

Print advertisment created by Grey, Hong Kong for Eye Mo, within the category: Pharmaceutical.

Itchy eyes?

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Kong Siu Lan, Vincent Tse
Art Director: Tony Cheung
Copywriter: Paul Tsang
Photographer: Jacky Chee

Comments (12)

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That One Guy's picture
That One Guy
Activity Score 266

I like this. I'm curious to see what else they can do.

Let's see more!

mmackinven's picture
Activity Score 1608

Doesn't work in my eyes, pardon the pun.

Feathers are more soft and tickly, not itchy.

atb2005's picture
Activity Score 13557



martois's picture
Activity Score 67

yep, concept feels a little forced but its well executed, like the way they used shadow to define oval eye shape.

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK |

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luispiter's picture
Activity Score 2756

i dont like

jackblack's picture
Activity Score 2357

Not good.

copycopycopy's picture
Activity Score 148

Love it!!!

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

dont know if the idea is there, but this is a beautiful piece of art.

Andil's picture
Activity Score 102

Agree with mmackinven - feathers to me indicate softness, lightness, and therefore comfort. I think the ad is maybe a bit confusing, the line "itchy eyes" wasn't necessary, it confuses what I assume is an image meant to be indicating soft lenses, comfortable lenses. Perhaps the caption should have been along those lines instead.

Glut's picture
Activity Score 3935

feathers contains allergy agents that makes eyes itchy. Good one

readytoshare's picture
Activity Score 4

Nice art. But done and won before.

TommyO's picture
Activity Score 1866

Not more than OK to me.