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Exxon Mobil - Mobil 1: Race

Exxon Mobil - Mobil 1: Race
Your rating: None Average: 4.3 (28 votes)

Feel its power.

Advertising Agency: McCann Erickson, Bogotá, Colombia
Creative VP: Samuel Estrada
Creative Directors: Reini Farias
Art Directors: Reini Farias
Copywriters: Germán ZúĖiga
Published: October 2007

22 Comments

ahmed ragheb's picture 301 pencils

childish!?

ivanshowfine's picture 131 pencils

jejejejjejejejejejeje it makes me laugh!!

HOLA's picture 82 pencils

Whatever! Every time I see a car and a jet in an advertisement I think of Saab. Born from jets.

_________

Simplify.

_________

Simplify.
www.holadesignstudio.com

Spanky's picture 2774 pencils

so he's going to drive into the ocean? dumb.

gmint7's picture 2679 pencils

:::J:::
haha ocean... tts funny

:::J:::

ingolstadt's picture 58 pencils

Well, it is not adsoftheworld- good .... but i had second thoughts...

The main thing about ads, is to deliver the message, visually catching attention and that's it.

Some ads are created to win awards but nevertheless only understood by a fraction of the total number of people looking at it.

The 80/20 rule had to be adhered at times. Most are dumb people out there.

vikramdhembare's picture 53 pencils

Bad idea

Sr. Visualiser
Mumbai (India)

- Vikram Dhembare

veli's picture 228 pencils

it might be better if they had just the guy and the car in the ad, not the airforce-plane back there.

kgeiger's picture 6642 pencils

I'm embarrassed to say it, but even I have done a comparison advert with a car and a jet plane. Next.

GillSans's picture 84 pencils

goooood

mara's picture 66 pencils

let me guess, the other 2 prints to form a print campaign will like be a car racing with a speedboat or a car racing a bullet train.

mara

jimkuz's picture 318 pencils

Very cool. Weird also, the car is racing to the ocean.
But, the ad is fun, nice personality.
If you analize too much, or take things literally, it's a bit messy/weird.

puppiepoppy's picture 1642 pencils

This is a really super duper bad student work!

moisescho's picture 184 pencils

horrible idea. horrible execution. horrible colombians.

Mister P's picture 48 pencils

Not necessary the jet fighter. The mercedes was enough

bompa's picture 318 pencils

jajajajajajajajajajajajajajajajjajaa.....tan malo, tan viejo que me hizo cagar de la risa. gracias

raverus's picture 1471 pencils

try harder...

regrat's picture 290 pencils

not good.

---
I would never promote Coca Cola.

abhishake.das's picture 254 pencils

Aren't we out of the car vs jets era yet? sad concept.

life's got just one figure of speech.....irony!

teenie's picture 1906 pencils

It hurts to look at it.

AriesDW's picture 172 pencils

Even though it is not entirely logical, the ad does make it's point, very clearly. Which, let's face it, is the point of design. There is some work that needs to be done as regarding quality, composition, and the attention to how obvious the photoshop work looks. It seems semi professional, but overall, it gets the point.

Guest's picture

you can clearly see there's no driver :D

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