May 2008

Print advertisment created by DDB, Australia for Extra, within the category: Confectionery, Snacks.

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Senior Art Directors / Senior Copywriters: NT & Alex

Comments (17)

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A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

I don't get these.

Rachel.Mann's picture
Activity Score 450

What the hell is that? A pokemon?

Grand Prix's picture
Grand Prix
Activity Score 37


bubblestheclownfish's picture
Activity Score 614

Why the H3ll would you want to blast a Donut? They smell sweet already, and don't give you bad breath. Onions, garlic, fish etc. would work, but this is just bad. If that's not their angle, then they're suggesting you chew it _with_ donuts???? Bad.

Cute visuals and idea though, just wrong foods.

theanc's picture
Activity Score 2783
kt_zoo's picture
Activity Score 21

these are great, compacting the tv commercial into one shot. easily recognizable.

here, for those who havnt seen the ad:

there is a whole campaign based on these cute food characters, in the age of youtube it shouldn't be hard to find out more. (check it out before you make comments that make you look ill-informed)

ChuckNorris's picture
Activity Score 834

It's not about the breath, but the remainings of food in one's mouth.

The gum removes them, so its like a substitute for brushing your teeth (perfect for when you are on the go).

I like.

buckrogers's picture
Activity Score 71

This is frigging great work. It's not boom-tish but I love it. Well done guys! Great campaign.

-DaMontana-'s picture
Activity Score 118

Yeah! if you see the vid, you get the idea, it's not the donut or the banana, they taste good, it's their remaining in your mouth, what the gum cleans

jorj's picture
Activity Score 638

good concept

getconnected2001's picture
Activity Score 987

Thanx guys. Now I love it.
It actually is confusing for them who haven't seen the tv ad.

Guest commenter's picture
Guest commenter

OMG! Malaysia has a similar tvc like this. It's for a dental product, those little food(same as above) following their master to everywhere.

daniel ieraci's picture
daniel ieraci
Activity Score 333

I initially thought it was a rubber donut which prompted me to think the product was a weird sepository... :S

sleepypineapple's picture
Activity Score 18

i've seen the tv commercial for these. absolutely BRILLIANT.

chucklehead's picture
Activity Score 42

The idea is that you have Extra instead of a sweet snack. Extra is sugarless.

Guest's picture

I love Mr Doughnut i look for him everytime i see the ad on tv

Guest's picture

Mr. "Extra" doughnut makes me smile

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