11 comments

Filippo's picture
Filippo

Love it

chinaski's picture
chinaski
951 pencils

so wrong. they evolve bcuz we destroy them.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

what chinaski said is justice.

Indeed, the ad has it backward.

We're going to need more lube.

Guest's picture
Guest

you people are idiots. read a book.

vampiro's picture
vampiro

Hold super equipped with the creativity. simply it grants a critic to the announcement and not to the commentaries! By the way it is a winning idea of cannes!

Barkach's picture
Barkach
199 pencils

I disagree, pest control ads are in other levels by now, it might be a winning idea of Cannes, but in the 90's.

I saw something similar in latinspots, check it out:

tbtf's picture
tbtf

In a post-modernist world, you have to be alright w/seeing ideas done twice. However, execution is another thing to be spoken of. In my opinion, the execution of these is a lot more fresh,clever and well thought out. So, it's ok to do an idea twice, just as long as you trump the last execution.

CreepingFeature's picture
CreepingFeature
244 pencils

Looks pretty. Means nothing. Hyperbole is so last season.

Guest's picture
Guest

Fellas fellas, I think you are forgetting something - advertising is meant to sell.
Who gives a stuff if the headline is wrong scientifically.

chinaski's picture
chinaski
951 pencils

I hope you don't work for a client that sells baby feed.

Toni's picture
Toni
106 pencils

Very nice.

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