Expresso: Eclipse
Portugal has two big newspapers: Expresso and Sol(Sun).
Advertising Agency: Caixa Alta, Portugal
Copywriter: Tiago Vital
Art Director: Jorge Oliveira
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21 Comments
very nice. it's smart.
I swear I had something cool to put here.
is the first idea for any kind of brand that fight against another one called Sun.
too obvious.
even so, i never saw this idea before, and gets the point trough flawessly.
if you saw this work before, show us, if not im sorry but this is great idea.
And why is so great idea?
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Smart and Funny Signature.
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It's so easy to critic.
the other newspaper is called Sol (Sun)... thats why its a great idea
"too obvious", thats just your opinion,
i think its a very strong concept and i bet that it was not the 'first thing' which came to mind
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cargocollective.com/andrei
yes, maybe you and juliangray are right.
yes, it is just my opinion.
i dont know or even care if was done before, can i dont like it, please?
thanks.
If you don't want people to comment on what you say: DON'T REACT IN THE FIRST PLACE!
this is great.
even if someone used an eclipse before.
it goes right into the competitor's eye.
very very good.
me like
what if the eclipse was the main information on "The Sun" newspaper?
Attack the competition is too easy and low.
Expresso has nothing more interesting to say than they are the eclipse of "the sun"?
I comment the comments
i really don't think it's easy and low, i think it's a natural way to go if you want or need to.
expresso must have something interesting to say of course, and precisely that's why they can "afford" to do this kind of ad. i'm not in spain but i guess.
It´s easy, it´s an isolated idea. How is the rest of this campaign? can you do another execution for this concept?
No you can´t that´s why this is an easy idea, a visual pun, there is no strong thinking behind, just a "one hit" without sequence or consequence.
It´s a lot harder to create a great concept and execute it through time, I tell you that. Take "The Economist" for example.
The ad is from portugal not spain.
I comment the comments
i must agree with you in this one.
i like the ad but agree, this is an execution, not a strong concept. it's "hit and run".
and of courssssssse... the economist example is great and very true.
as i said, i still like the ad, not always we will see strong concepts with a lot of mileage, sometimes it's ok to do "hit and runs".
portuguese friends, sorry about the "typo", i put spain instead of portugal.
It's an advertising for a newspaper, it's suposed to say that they are better than the competition! Do you get the concept of advertising? Branding your product over an other.
You couldn´t be more wrong...
Making a brand it´s not about your competition it´s about creating a great concept.
Tell me, Do you know what is the competition of "The Economist" or "Guiness"?
Nobody knows, nobody cares, they have a great concept and that´s all.
Go learn something and then come back with an answer dear padawan
I comment the comments
Yawn .... kiss your sun
Nice one.
great and strong
haha nice when we understand it :p
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