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Published/Aired: 
January 2012
10930
Description: 

Print advertisment created by Canvas, South Africa for Expertwhitening, within the category: Health.

Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Brinke van Zyl, Tim Church
Copywriter: Jacques Laubscher
Group Account Director: Jackie St Clair Moor
Photographer: Mary Anne Grobler
Retoucher: Graham Bartholomew

Comments (14)

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Highest Rated

marano's picture
marano
Activity Score 348

agreed

mockingbird's picture
mockingbird
Activity Score 238

i have a feeling that this campaign might go well for a camera .

Billoughsby's picture
Billoughsby
Activity Score 5142

Or lobotomy. The whole series. These people laugh at everything and don't feel pain anymore.

That's it.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1 for lobotomy :)))

ishiboy's picture
ishiboy
Activity Score 497

Such campaigns should never be done.

nepotiums's picture
nepotiums
Activity Score 251

Quite gross for the mass.

somecopywriter's picture
somecopywriter
Activity Score 1113

I just stopped smiling.

danielchapman's picture
danielchapman
Activity Score 292

badvertising

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

no

joelapompe's picture
joelapompe
Activity Score 3845

Remind me this. Identical image :
http://goo.gl/JQR6l

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Showing off clunky join-the-dots copy

The Jobless Writer
Will Think for Salary

somecopywriter's picture
somecopywriter
Activity Score 1113

Someone at canvas should read this: http://www.australianinfront.com.au/forum/thread/3140/1

KimKong's picture
KimKong
Activity Score 198

This ad gives me such a strong negative reaction that my brain doesn't even want to remember the brand.

marano's picture
marano
Activity Score 348

agreed

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