Expertwhitening / Love Your Smile: Hammer

Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Brinke van Zyl, Tim Church
Copywriter: Jacques Laubscher
Group Account Director: Jackie St Clair Moor
Photographer: Mary Anne Grobler
Retoucher: Graham Bartholomew

Published: 
January 2012

14 comments

mockingbird's picture
mockingbird
238 pencils

i have a feeling that this campaign might go well for a camera .

Billoughsby's picture
Billoughsby
5124 pencils

Or lobotomy. The whole series. These people laugh at everything and don't feel pain anymore.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nike Diesel's picture
Nike Diesel
13431 pencils

+1 for lobotomy :)))

ishiboy's picture
ishiboy
497 pencils

Such campaigns should never be done.

nepotiums's picture
nepotiums
251 pencils

Quite gross for the mass.

somecopywriter's picture
somecopywriter
1110 pencils

I just stopped smiling.

danielchapman's picture
danielchapman
292 pencils

badvertising

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

no

Roger Keynes's picture
Roger Keynes
5498 pencils

Showing off clunky join-the-dots copy

The Jobless Writer
Will Think for Salary

somecopywriter's picture
somecopywriter
1110 pencils

Someone at canvas should read this: http://www.australianinfront.com.au/forum/thread/3140/1

KimKong's picture
KimKong
198 pencils

This ad gives me such a strong negative reaction that my brain doesn't even want to remember the brand.

marano's picture
marano
348 pencils

agreed

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