Exotica flower shop: Mother's Day

We're all children on Mother's Day.

Advertising Agency: H&C Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian, Betty Francis
Art Directors: Layla Naamani, Roula Asmar
Illustrator: Mark Calina
Photographer: Mario Kiener
Published: February 2009

19 comments

zarkos's picture
zarkos
871 pencils

Nice insight. I like this very much.

jorj's picture
jorj
638 pencils

good concept

Guest's picture
Guest

true
i liked the tvc more.

eldeadevis's picture
eldeadevis
306 pencils

The insight is wrong, the real insight is moms always think their sons never grow up, that is the real insight. The thing about happening only on mothers day, it´s a lie someone made up for this ad to kinda work.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I would have thought they would have made the son a bit older.

Guest's picture
Guest

Me thinks eldeadevis is thinking a little too hard.It's an ad that wants us to think of the advertiser this Mother's Day. It's a nice humorous treatment. You guys think tooooo much.

Guest's picture
Guest

it would be better to c a an old woman instead of this serial killer and use "every mother is a daughter" as a line

Guest's picture
Guest

This ad is so meaningful and so on!!! my God if I could count the number of times my mother has
pinched my cheeks and I am a grown man!

The brilliance of it is it reminds mothers that they still are young themselves by being able to pinch the cheeks, and
it works by making the son feel good about providing that kind of pleasure to his mom

Guest's picture
Guest

This ad is so meaningful and so on!!! my God if I could count the number of times my mother has
pinched my cheeks and I am a grown man!

The brilliance of it is it reminds mothers that they still are young themselves by being able to pinch the cheeks, and
it works by making the son feel good about providing that kind of pleasure to his mom

Guest's picture
Guest

very nice ad

Guest's picture
Guest

adorable! it touches on real sentiment and feels authentic, speaks to the complexity and importance of mother/child relationship in fresh and cute way.

Guest's picture
Guest

nice........

adsrule's picture
adsrule
181 pencils

cute one.

maashookshee's picture
maashookshee
414 pencils

idea is great .. very bad execution the guy face cheek's looks bigger then his ass ones .

Guest's picture
Guest

It`s the same insight explain it this way:
Beacause for moms their sons never grow up, is that we are all children in mothers day.

The twist makes int more interesting. Try writing the copy with the words you said...

Guest's picture
Guest

the msg was for eldeadevis

goci134's picture
goci134
243 pencils

not very creative but really insightful...
good job!

Liverpudillian's picture
Liverpudillian
58 pencils

acceptable ... at least not horrible as the fashion campaign they did

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