We're all children on Mother's Day.
Advertising Agency: H&C Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian, Betty Francis
Art Directors: Layla Naamani, Roula Asmar
Illustrator: Mark Calina
Photographer: Mario Kiener
Published: February 2009
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19 Comments
Nice insight. I like this very much.
good concept
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
true
i liked the tvc more.
Done before guys !!
http://www.coloribus.com/adsarchive/tv-commercials/olympic-sponsorship...
The insight is wrong, the real insight is moms always think their sons never grow up, that is the real insight. The thing about happening only on mothers day, it´s a lie someone made up for this ad to kinda work.
I would have thought they would have made the son a bit older.
Me thinks eldeadevis is thinking a little too hard.It's an ad that wants us to think of the advertiser this Mother's Day. It's a nice humorous treatment. You guys think tooooo much.
it would be better to c a an old woman instead of this serial killer and use "every mother is a daughter" as a line
This ad is so meaningful and so on!!! my God if I could count the number of times my mother has
pinched my cheeks and I am a grown man!
The brilliance of it is it reminds mothers that they still are young themselves by being able to pinch the cheeks, and
it works by making the son feel good about providing that kind of pleasure to his mom
This ad is so meaningful and so on!!! my God if I could count the number of times my mother has
pinched my cheeks and I am a grown man!
The brilliance of it is it reminds mothers that they still are young themselves by being able to pinch the cheeks, and
it works by making the son feel good about providing that kind of pleasure to his mom
very nice ad
adorable! it touches on real sentiment and feels authentic, speaks to the complexity and importance of mother/child relationship in fresh and cute way.
nice........
cute one.
idea is great .. very bad execution the guy face cheek's looks bigger then his ass ones .
It`s the same insight explain it this way:
Beacause for moms their sons never grow up, is that we are all children in mothers day.
The twist makes int more interesting. Try writing the copy with the words you said...
the msg was for eldeadevis
not very creative but really insightful...
good job!
acceptable ... at least not horrible as the fashion campaign they did