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LisAD's picture
LisAD
446 Activity Scores

the line is playing with the statement

"Cogito ergo sum" = "I think/doubt, therefore I am"

by the French philisopher René Descartes. so why is the art direction so propaganda/military-ish??? I think this is an ad mixing too many references and elements and it ends up saying something uninteresting and generic.

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