Exelpet: Guard dog
Exelpet keeps your dog doing what it does best.
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams
Photographer: Mat Baker
Retouchers: Glenn Pyke, Michael McCall
Producer: Briar Pacey
Account Director: Nici Henningsen
Published: April 2009


7 Comments
terrible photoshop!
no es lo mejor pero tampoco es terrible
i think his right hand is bigger than left :D
There appears to be a major...and I do mean MAJOR disconnect between the visual and the headline. I understand the idea, certainly. But the benefit of the product is not being supported by either the headline or the visual.
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I think; therefore I am
This is ok. Poor dog, stupid master and lucky thief.
ok ok ok
The photomontage is HORRIBLE!, for me it's ok, just learning...but you? PROS?
I liked the idea anyway, really ^_^.
Sorry, don't quite understand what you're trying to say.