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Exelpet: Greyhounds

Exelpet: Greyhounds
Your rating: None Average: 3.2 (9 votes)

Exelpet keeps your dog doing what it does best.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams
Photographer: Mat Baker
Retouchers: Glenn Pyke, Michael McCall
Producer: Briar Pacey
Account Director: Nici Henningsen
Published: April 2009

15 Comments

dlue's picture 342 pencils
dlue | Mon, 2009-06-22 10:55

so dogs are good at licking themselves

cheers,
dlue

Guest's picture
Guest | Mon, 2009-06-22 12:08

not at all...... they`re goog running after a rabbit.

you might be a client :)

Guest's picture
Guest | Tue, 2009-06-23 02:22

And I think you might be part of the creative team.
The immediate association here is that the product keeps them licking themselves instead of running after rabbits.
You think running after rabbits for your amusement is what they do best?
Don't you think that's kind of cruel?
I'd rather see a happy dog.
I don't like these ads in the least. They don't send out a good message.

Ag's picture 307 pencils
Ag | Mon, 2009-06-22 12:12

not at all.... they are good running after a rabbit...

its so easy to get...

Guest's picture
Guest | Mon, 2009-06-22 13:46

Looks like it keeps them itching the fleas.

Guest's picture
Guest | Mon, 2009-06-22 14:29

i agree

AlexM's picture 131 pencils
AlexM | Mon, 2009-06-22 23:11

I think they are drunk or something.

Alex Maxim Fashion Photographer Toronto, Canada | Stock Photo Archive and Prints

Guest's picture
Guest | Tue, 2009-06-23 00:10

Stunningly dumb comments.

Fun, little 'zig-zag' campaign that dog owners will dig.

Guest's picture
Guest | Tue, 2009-06-23 02:43

Terrible photoshopping on these. The perspective is all wrong as well, I get dizzy just watching it

CurryJ's picture 959 pencils
CurryJ | Tue, 2009-06-23 03:18

There appears to be a major...and I do mean MAJOR disconnect between the visual and the headline and I think therein lies the confusion. The headline is saying what happens with the product, and the visual is communicating what happens without it. They are fighting each other rather than complementing each other... (of that's just IMHO)

================================================
I think; therefore I am

Guest's picture
Guest | Tue, 2009-06-23 06:02

baseline is, if the ad is sending out mixed messages that even us creatives cannot decide what the message is...

the ad SUCK.

live with it.

Chopper's picture 948 pencils
Chopper | Tue, 2009-06-23 07:48
3

Why they've started? Not ideal.

Guest's picture
Guest | Wed, 2009-07-01 18:42

Really horrible ad. Doesn't make me think the company gets owners or dogs.

Ohkamp's picture 210 pencils
Ohkamp | Fri, 2009-07-03 13:10
2

I also feel like it keeps the dogs licking themselves. Don't quite understand...

Guest's picture
Guest | Wed, 2009-07-15 06:43

There should have only been 1 dag with fleas. The others should be running.

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