Exclusives.co.za: Football for Dummies

Gambling for Dummies, Grieving for Dummies, Sushi for Dummies

This ad was emailed around and put up in Exclusive books stores the day after Spain crushed Germany as Paul had predicted.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Fran Lukin, Bridget Johnson, Mike Martin
Art Directors: Shane Forbes, Michelle McKenna
Copywriter: Taryn Scher

8 comments

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Great ad! Anytime you can convey the whole story (with humor and/or emotion) with one image and the actual product itself, you've gotten to a really good place.

Guest's picture
Guest

Me encanttaaaaaaa!

Guest's picture
Guest

Regards, nice timing.
Good idea

Adaddicted's picture
Adaddicted
3435 pencils

Paul wins! Is he still alive or fried?!

withalltherespects

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

This thing is missing between copy, products and image.

Guest's picture
Guest

serioulsy stop slamming ads, you clearly don't know the difference between good/bad ads judging from your portfolio.

akshaysrikar's picture
akshaysrikar
420 pencils

Sushi for dummies - funniest

Cube's picture
Cube
458 pencils

Go pulpo Paul!

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