Exclusives.co.za: Football for Dummies

Gambling for Dummies, Grieving for Dummies, Sushi for Dummies

This ad was emailed around and put up in Exclusive books stores the day after Spain crushed Germany as Paul had predicted.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Fran Lukin, Bridget Johnson, Mike Martin
Art Directors: Shane Forbes, Michelle McKenna
Copywriter: Taryn Scher

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JeffGreenhouse's picture
310 pencils

Great ad! Anytime you can convey the whole story (with humor and/or emotion) with one image and the actual product itself, you've gotten to a really good place.

Guest's picture

Me encanttaaaaaaa!

Guest's picture

Regards, nice timing.
Good idea

Adaddicted's picture
3435 pencils

Paul wins! Is he still alive or fried?!


Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

This thing is missing between copy, products and image.

Guest's picture

serioulsy stop slamming ads, you clearly don't know the difference between good/bad ads judging from your portfolio.

akshaysrikar's picture
420 pencils

Sushi for dummies - funniest

Cube's picture
458 pencils

Go pulpo Paul!

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