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Exército de Salvação: Skin

Exército de Salvação: Skin
Your rating: None Average: 6.5 (15 votes)

Warm clothing is like a part of the body. You can’t live without it.
This winter donate.

Advertising Agency: McCann Erickson, São Paulo, Brazil
Creative Directors: Adriana Cury, Milton Mastrocessario, Ana Clelia Quarto
Art Director: Fernando Saú
Copywriter: Giovana Madalosso
Illustrator: 6B Studio
Published: April 2008

13 Comments

miko1aj's picture 2712 pencils
miko1aj | Mon, 2008-09-01 10:58

I like it very much. Good thought and execution makes it really outstanding in social campaign field.

http://www.mixcloud.com/miko1aj/

fpiucco's picture 224 pencils
fpiucco | Mon, 2008-09-01 11:37

fpiucco

Duca! Good idea and execution...

http://fabiopiucco.carbonmade.com/

fpiucco

jazarah's picture 1270 pencils
jazarah | Mon, 2008-09-01 16:08

interesting, but too scientific

http://jazarah.net/

daniel ieraci's picture 335 pencils
daniel ieraci | Mon, 2008-09-01 17:00

The idea is fine but the execution is what grabbed me.

postman's picture 955 pencils
postman | Mon, 2008-09-01 17:00

I like this kind of visual; the scientific approach makes it interesting for me. The red material does not fit in for it has a different perspective, though.
As for the line - it feels a bit too strong, although it matches the visual, I have to admit.

dico's picture 332 pencils
dico | Mon, 2008-09-01 22:01

excellent!

http://dgdico.com.ar/

gbl's picture 431 pencils
gbl | Tue, 2008-09-02 02:22

fantastic art execution. the line could be better.

kalpesh78's picture 2102 pencils
kalpesh78 | Tue, 2008-09-02 09:49

loved the ad but it should have been 2nd skin for the cold days or something...
the line is toooo forced.

ideas....30 minutes nahi toh free.

SeanMartin's picture
Guest | Tue, 2008-09-02 13:38

Sorry, no. Who's the target market? How does this ad even come close to identifying and capturing them? It's an AD coming up with something terribly clever for cleverness's own sake, nothing more.

Big Friendly Monster 822's picture 159 pencils
Big Friendly Monster 822 | Wed, 2008-09-03 03:18

I totally agree with SeanMartin...i put myself as a consumer and an below average intlectual person may not even get it even if reading the copy. But it's an interesting ad with a nice art direction..

rajjainindore's picture 14 pencils
rajjainindore | Fri, 2008-09-05 08:59

CATCHY!!... very nice thought...but the visual is all fail if not backed up by copy..

icarodoria's picture 66 pencils
icarodoria | Sat, 2008-09-13 09:12

I like this.

yojimbo's picture 58 pencils
yojimbo | Mon, 2008-11-03 16:53

great work.

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