Evonik Industries: Ship

We develop wallpapers that repel water.
Evonik Industries. Chemicals. Energy. Real Estate.

Advertising Agency: KNSK Hamburg, Germany
Creative Directors: Vera Hampe, Olaf Hörning
Art Directors: Martin Augner, Berta Meins, Caroline Labitzke
Copywriter: Dirk Junski
Photographer: Tom Nagy
Published: October 2008

14 comments

STRTLRS's picture
STRTLRS
1607 pencils

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I think, therefore... yeah.

sneakyhands's picture
sneakyhands
1857 pencils

It's a no idea what their client actually does.

Bass Monkey's picture
Bass Monkey

It's very apparent what they do/who they are, actually. They do the same thing as BASF. You may remember the "We don't make the carpet, we make it better" type ads (for BASF... actually quite a brilliant concept). This is the same thing. They're a chemical company. They supply specialized chemical compounds to the companies who make the things you consumers buy.

What I've never quite understood is why companies that don't create consumer products like BASF, ADM, and here, Evonik, feel a need to create advertising that is designed to speak to the consumer. Consumers are never going to buy their product directly. This may explain your "huh? who are these guys?" response.

Nearest I can think is that it's a public relations effort to counteract less-than-public friendly news that may be attached to the company, like polluted waterways, greenhouse gas emissions, etc. The overall "message" being "hey, look at all the good things we're doing for you folks." Didn't Union Carbide do a bunch of advertising along the same purpose in the years after Bhopal?

Of the three, I find this one most amusing. The Laundromat with the power outlets is the poorest interpretation of the concept. The antique bike (despite the anachronistic reference to ground-signage) is probably the clearest to me just because the image is so straightforward.

StuartLittle's picture
StuartLittle
468 pencils

did u make this ad

Bass Monkey's picture
Bass Monkey

It's very apparent what they do/who they are, actually. They do the same thing as BASF. You may remember the "We don't make the carpet, we make it better" type ads (for BASF... actually quite a brilliant concept). This is the same thing. They're a chemical company. They supply specialized chemical compounds to the companies who make the things you consumers buy.

What I've never quite understood is why companies that don't create consumer products like BASF, ADM, and here, Evonik, feel a need to create advertising that is designed to speak to the consumer. Consumers are never going to buy their product directly. This may explain your "huh? who are these guys?" response.

Nearest I can think is that it's a public relations effort to counteract less-than-public friendly news that may be attached to the company, like polluted waterways, greenhouse gas emissions, etc. The overall "message" being "hey, look at all the good things we're doing for you folks." Didn't Union Carbide do a bunch of advertising along the same purpose in the years after Bhopal?

Of the three, I find this one most amusing. The Laundromat with the power outlets is the poorest interpretation of the concept. The antique bike (despite the anachronistic reference to ground-signage) is probably the clearest to me just because the image is so straightforward.

Bass Monkey's picture
Bass Monkey

It's very apparent what they do/who they are, actually. They do the same thing as BASF. You may remember the "We don't make the carpet, we make it better" type ads (for BASF... actually quite a brilliant concept). This is the same thing. They're a chemical company. They supply specialized chemical compounds to the companies who make the things you consumers buy.

What I've never quite understood is why companies that don't create consumer products like BASF, ADM, and here, Evonik, feel a need to create advertising that is designed to speak to the consumer. Consumers are never going to buy their product directly. This may explain your "huh? who are these guys?" response.

Nearest I can think is that it's a public relations effort to counteract less-than-public friendly news that may be attached to the company, like polluted waterways, greenhouse gas emissions, etc. The overall "message" being "hey, look at all the good things we're doing for you folks." Didn't Union Carbide do a bunch of advertising along the same purpose in the years after Bhopal?

Of the three, I find this one most amusing. The Laundromat with the power outlets is the poorest interpretation of the concept. The antique bike (despite the anachronistic reference to ground-signage) is probably the clearest to me just because the image is so straightforward.

STRTLRS's picture
STRTLRS
1607 pencils

Now that you've wasted all that time writing the same message three times to defend this atrocity of a campaign, could you explain the "roasted chicken" ad?

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Nathan Ugly's picture
Nathan Ugly
18 pencils

Ivan, will you please take out all these monkey comments by all these monkeys.

kingzeus's picture
kingzeus
260 pencils

these are scam ads.... i smell a roasted scam

"you are valued for your value so be valuable..."

dthlb72's picture
dthlb72
545 pencils

Good photoshop work, but sad idea!

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

OK. this is too far already.

dclxvi

Guest commenter's picture
Guest commenter

Great picture. Well done.

Guest's picture
Guest

Love it.

Guest's picture
Guest

Great work !!!!! Well done.

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