Evonik Industries: Carguards

Who protects automotive coatings from scratches? We do.

Advertising Agency: KNSK Hamburg, Germany
Creative Directors: Vera Hampe, Olaf Hörning
Art Directors: Martin Augner, Berta Meins, Caroline Labitzke
Copywriter: Dirk Junski
Photographers: Tom Nagy, Günther Philipp
Published: May 2008

6 comments

jazarah's picture
jazarah
1262 pencils

but why is it in an airport?

getconnected2001's picture
getconnected2001
989 pencils

doesn't make sense to me.

chunkylover's picture
chunkylover
51 pencils

boring all three

kgeiger's picture
kgeiger
7092 pencils

So boring you did't notice that there were four executions...
But hey, this is B2B...

Wordnerd's picture
Wordnerd
6662 pencils

should be B2B. They air this weird campaign on tv and in non-b2b magazines in germany for some months now. i don't get why

kingzeus's picture
kingzeus
260 pencils

would be more interesting if they get rid of the bouncers but keep their shadow... :)

"you are valued for your value so be valuable..."

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