Evolution Boats: Aquariums, 2

You live in aquariums. Escape to the sea.

Advertising Agency: McCann Erickson, Rio de Janeiro, Brazil
Creative Director:s Adriana Cury, Luiz Nogueira, Neca Bohrer, Toninho Lima
Art Director: Alexandre Fernandes
Copywriter: Bruno Pinaud
Photographer: Tomas Susemihl

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3 comments

808 pencils

itchFriday, June 29, 2007 - 00:02

nice idea and copy. but the execution? hmmm , im not that sure...

* it's not how good you are. it's how good you want it to be *

288 pencils

LAZFriday, June 29, 2007 - 03:40

very good

2175 pencils

mrtalentedSaturday, June 30, 2007 - 03:47

nice concept, photo, and art direction. not sure it's a translation but if the line says 'We all live in aquariums. Escape to the sea,' might sound better.

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