Evolan Pharma After Bite: The Intruder

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Henrik Stampe
Copywriters: Jens Thelfer, Petter Nylind
Art Directors: Karl Andersson, Jörgen Berglund
Production Manager: Anne-Marie Nordström
Final Art: Tina Andblad
Retouch: Staffan Kjellvestad
Published: January 2011

9 comments

everartz's picture
everartz
7609 pencils

why should it be a very bad looking and old window frame? the mosquito mesh can be as the one given above with a nicer window! and by the way the idea is not that much

| Everartz |

Hahalexander's picture
Hahalexander
140 pencils

I didn't get it at first because the frame looks a bit out of shape but not that much, the frame should be completely messed up, it remains a feeble idea though

tytpol's picture
tytpol
777 pencils

Student work.

Marlus Lau's picture
Marlus Lau
1808 pencils

Hum....interesting.

Vingy's picture
Vingy
474 pencils

i like it, is a simple idea but works well for the product.

For those that don´t know what this is about (like me at the first time i saw this) this product is for mosquito bites...

TommyO's picture
TommyO
1866 pencils

Yeah, it looks like a student work, but I like it anyway.

thedesignaddict's picture
thedesignaddict
5411 pencils

Yeah, OK - I get it, but I assure you that I'll totally forget about this ad in a few minutes.

You could have done something more engaging. This doesn't challenge people's perceptions at all.

Spider's picture
Spider
289 pencils

This is very similar to the Cannes award winner print for Vick Vaporub, isn't it?

http://www.coloribus.com/adsarchive/outdoor/vick-vaporub-window-7285955/

Gearbox's picture
Gearbox
116 pencils

After Bite is a pretty specific niche product. For people to whom this image is instantly familiar, After Bite is a useful product. Anyone who doesn't get the image probably doesn't need to buy it.

As someone with a cottage in Northern Canada, I rate this ad highly.

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