dumpinground's picture
22 pencils

nice... i like it.... simple yet hard.... but suddenly this thought comes to my mind that a bullet proof suv will not stop the trigger from its action ... its job is to keep the bullets away after ther shot out... but i guess it still works... m thinkin to literal i guess....

n_xtlf's picture
17 pencils

simple and clean idea

cracking's picture
23 pencils

simple. superb. All the best for the awards! :)

harakrishnamaya's picture
17 pencils

Bulls eye!.. direct and simple

K D Divya's picture
K D Divya
3 pencils

Dam nice !!

All the best for the awards !!

shiehmichelle's picture
7 pencils

bang on!

libra-shalom's picture
10 pencils


maachupiichu's picture
3 pencils

Love it. just love it.Cannes material i think.

pradeep01's picture
26 pencils

Lovely idea and very nicely executed !!!

bats's picture
75 pencils

super! love it.

Dadaism's picture
161 pencils

stop the spam guys! Why do we need 3 of the same ad? same concept same execution?

vyshnav's picture
32 pencils

@ Dadaism: Please do take a closer look at the car behind the trigger, you'll notice the difference. Moreover, the art is quite fresh - three of the same doesn't hurt at all! Cheers

Reality Check's picture
Reality Check
2508 pencils

I noticed that a lot of the praiseworthy comments that quickly appeared on these pages for this campaign are from India.

And the advertising agency is DDB Mudra, which is in Bangalore, India.


ivan's picture

That's true and more suspicious that the users are fresh with just a few points. But since it's transparent, it's not a problem I think.

atb2005's picture
13561 pencils

Yes, it is a big problem Ivan and you need to reign it in.

makelogobigger's picture
470 pencils

Ivan, ive been accessing this site for ages... but im that one of those types who actually didnt bother to type in a reply or even sign up for some awkward reasons. so when someone actually bothers to sign up for good, it shudnt be taken as an attempt to rig this whole exercise of rating. well, shudnt you be glad by the fact that, more people are accessing and participating in the website? and at the end, a good work needs to be commented upon as in to encourage it as the same way people give their honest opinions to discourage mediocre and wanna be work. i feel sir, this is a good piece of advertising. and i think i would hav wanted to do work akin to this. i dont think this is bad advtg. its good, better and best of the lot. thats all i can say.

Matt Tonkin's picture
Matt Tonkin
168 pencils

Yah, and a lot of the same people commented on all three pieces. These ads suck for anyone to say "award worthy" they must be connected to them somehow. Unless I'm missing something obviously huge these are what should be come up with when people start into school.

whatthefudge's picture
1266 pencils

Nah. As dumpinground said (before all of Mudra's employees started their cheering): being bullet proof and being unable to fire is two different things.

ivan's picture

I think that's not a problem. The point is you won't get shoot. I like both the idea and the art.

akashanandh's picture
49 pencils

simple idea. simpler execution. fantastic.

Molecule's picture
435 pencils

ok idea but not award worthy. The SUV looks small and insignificant in comparison to the gun.

Draper's picture
183 pencils

Very Good!

Dzsoi's picture
8008 pencils

The idea has been done for different products: anti aging cream - clock, vapo rub cream - window etc.
where the product physically stops (with its mere presence) something bad (time passing by / heavy breathing etc.) to happen.


comAd's picture
162 pencils

Right on target. Fantastic.

Alan Zed's picture
Alan Zed
58 pencils

I'm french and not Indian and i really think this campain is just perfect. Like Dzsoi said, it's not an original idea but the advertisment is not original since many years. These ads are wondefully executed and as a fan of Giger work i have to applause it !

Mulyanto's picture
46 pencils

Good proximity and simplicity idea

Guest's picture

i think only shape of the car could have been better

whale's picture
8 pencils

kickass stuff

rohit_bharati's picture
75 pencils

mite not strike.bt very understandable n clear.

antiad777's picture
16 pencils

Simply superb!

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