EVO: Bulletproof your SUV, Uzi
Bulletproof your SUV
Advertising Agency: DDB Mudra, Bangalore, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Illustrator : Sajith kumar
Published: 2009
Bulletproof your SUV
Advertising Agency: DDB Mudra, Bangalore, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Illustrator : Sajith kumar
Published: 2009
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30 Comments
nice... i like it.... simple yet hard.... but suddenly this thought comes to my mind that a bullet proof suv will not stop the trigger from its action ... its job is to keep the bullets away after ther shot out... but i guess it still works... m thinkin to literal i guess....
simple and clean idea
simple. superb. All the best for the awards! :)
Bulls eye!.. direct and simple
Dam nice !!
All the best for the awards !!
bang on!
hi5
Love it. just love it.Cannes material i think.
Lovely idea and very nicely executed !!!
super! love it.
stop the spam guys! Why do we need 3 of the same ad? same concept same execution?
@ Dadaism: Please do take a closer look at the car behind the trigger, you'll notice the difference. Moreover, the art is quite fresh - three of the same doesn't hurt at all! Cheers
I noticed that a lot of the praiseworthy comments that quickly appeared on these pages for this campaign are from India.
And the advertising agency is DDB Mudra, which is in Bangalore, India.
Hmmm.
That's true and more suspicious that the users are fresh with just a few points. But since it's transparent, it's not a problem I think.
Yes, it is a big problem Ivan and you need to reign it in.
Ivan, ive been accessing this site for ages... but im that one of those types who actually didnt bother to type in a reply or even sign up for some awkward reasons. so when someone actually bothers to sign up for good, it shudnt be taken as an attempt to rig this whole exercise of rating. well, shudnt you be glad by the fact that, more people are accessing and participating in the website? and at the end, a good work needs to be commented upon as in to encourage it as the same way people give their honest opinions to discourage mediocre and wanna be work. i feel sir, this is a good piece of advertising. and i think i would hav wanted to do work akin to this. i dont think this is bad advtg. its good, better and best of the lot. thats all i can say.
is it half cooked or half uncooked? its half uncooked!
Yah, and a lot of the same people commented on all three pieces. These ads suck for anyone to say "award worthy" they must be connected to them somehow. Unless I'm missing something obviously huge these are what should be come up with when people start into school.
Nah. As dumpinground said (before all of Mudra's employees started their cheering): being bullet proof and being unable to fire is two different things.
I think that's not a problem. The point is you won't get shoot. I like both the idea and the art.
simple idea. simpler execution. fantastic.
ok idea but not award worthy. The SUV looks small and insignificant in comparison to the gun.
Very Good!
The idea has been done for different products: anti aging cream - clock, vapo rub cream - window etc.
where the product physically stops (with its mere presence) something bad (time passing by / heavy breathing etc.) to happen.
http://adsoftheworld.com/media/print/dr_van_der_hoog_anti_aging_cream_...
http://adsoftheworld.com/media/print/vicks_window?size=_original
Right on target. Fantastic.
I'm french and not Indian and i really think this campain is just perfect. Like Dzsoi said, it's not an original idea but the advertisment is not original since many years. These ads are wondefully executed and as a fan of Giger work i have to applause it !
Good proximity and simplicity idea
i think only shape of the car could have been better
kickass stuff
mite not strike.bt very understandable n clear.
Simply superb!