Evian: We're all babies inside, 2

Evian. Live young.

Advertising Agency: BETC Euro RSCG, Paris, France

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7 comments

atb2005's picture
atb2005
13567 pencils

Drinking Evian will not make you feel baby young. It's clever, though, to market Evian as the fountain of youth. That being said, I am just not a fan in general of campaigns where we have adults acting like babies, adults being compared to babies, etc.

R U serious's picture
R U serious
405 pencils

Hmmm... I can see that Euro RSCG has a bigger plan for Evian. This is not just a print campaign and I'm pretty sure the intention is not to be funny. The "Live Young" campaign has been a remarkable move for the brand. We all loved the Evian's baby movie in 2009 (http://adsoftheworld.com/media/tv/evian_rollerbabies) and now they are unfolding the concept trough other medium. About this campaign specifically I like how they built these characters around the product (the rocker, the biker, the artist...) instead of regular boring people. Perhaps this is not the newest thing but for sure is a fresh approach for water, and by the way, I've seen those printed and they look sharp.

Say my name, say my name...

shitix-'s picture
shitix-
227 pencils

I' ve tried (almost) all drugs, and I can still only see the virgin Mary, a rapper and a whore.. what did you take?! =))

fucking timing

R U serious's picture
R U serious
405 pencils

See... rappers, whores, Virgin Marys... only interesting people... are they not? This one right above is actually a serial killer... which is pretty interesting too.

Say my name, say my name...

Phil Lestino's picture
Phil Lestino
1682 pencils

too many of the same idea.....this one appears twice....

Thabiso's picture
Thabiso
21 pencils

thas too much now!

Zaza's picture
Zaza
170 pencils

my god ! A lion for this campaign...

zaza

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