Evian: Cop Girl
Agency: Euro RSCG, London
Creative Director: Gerry Moira
Art DirectoR: George Leaney/Ben Parton
Copywriter: George Leaney/Ben Parton
Photographer: David LaChapelle
Via: ibelieveinadv
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Comments
Surely the cherub could be extruding that stream from an Evian-branded male member? An opportnuity missed.
I'm agree, in fact it remembers me another advert where the water seems to flow phallicly, you could watch it here
Anyway it's seems to me really awsome for a product like water, mixing sexuallity and innocence as equals.
eh!Ratas
LaChapellish. I like this sort of kitsch. Don't necessarily see the insight but nice art direction that could have been a tiny bit better executed.
http://www.reinhardkrug.de/
who needs concepts when you convince the client to pay for LaChappelle? (all my pitches, from here on... "we're just gonna have dave LaChappelle shoot it" "but it's for an investment firm" "exactly, david LaChappelle." (sold.)
Just kidding. I'm jealous. If there was room in that studio next to LaChappelle's ego, (and entourage) it would have been an awesome shoot.
great looking, but of all the lachapelle work I've seen, this has to be one of his weakest.
www.pindaro.info
thats Evians whole budget gone for 2007
gotta love the art direction!
lovely photography.
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