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Everlast: Succeed

Everlast: Succeed
Your rating: None Average: 4.3 (33 votes)

Everlast. All or nothing.

Advertising Agency: JWT, Dubai, UAE
Art Directors / Copywriters: Adrian An, Peter Moyse
Photographer: Tina Patni
Illustrators: Adrian An, Jun Gomez Jr
Typographer: Adrian An
Retoucher: Ashish Vaze

Comments

Guest's picture

Great!

adD_man's picture 214 pencils

I'm not sure I'm getting this

Guest's picture

im not sure you should be on this business

LeeHarvey's picture 1798 pencils
7

Interesting concept and art.

Juan Cabral's picture 719 pencils

Sooooo general....

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Camilo Machado's picture 35 pencils

Like it. Straight forward, well executed concept. I agree that this one is quicker to get than the persevere/perish ad.

Guest's picture

what is the endline?

Guest's picture

done

mikeelrapido's picture 859 pencils

Beautiful, simple and great!!! And so Everlast!

<--------SexInAds-------->
http://sexinads.tumblr.com

silvi's picture 1464 pencils

this time, i agree with juan cabral. This idea works for any product. Not personality.

blacksmurf's picture 148 pencils

dddddddddone so many times...

easy to say "art director".

LeeHarvey's picture 1798 pencils

Ay, that hurts!

Dzsoi's picture 4558 pencils

This is the kind you hardly believe they haven't seen the old thing.

LeeHarvey's picture 1798 pencils

The way the words bend is identical, so no coincidence, too bad.

Dzsoi's picture 4558 pencils

Maybe my English is not good enough, but I totally agree with you: this can't be a coincidence!

Guest's picture

The origin of both campaigns wasn't an ad at all.

LeeHarvey's picture 1798 pencils

So what was it then? A poem? A song by Gene Pitney? An Edward Hopper painting? Tell us, guest!

Guest's picture

Duh! Typography, obviously.

J Designer's picture 307 pencils
5

great play on words... but i dont like the visual.

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