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Agency Network: 
Published/Aired: 
October 2011
Description: 

Print advertisment created by Leo Burnett, Hong Kong for Evergreen Travel, within the category: Transport.

Outrageously low fares

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Director: Nutchanun Chiaphanumas
Art Directors: Nateepat Jaturonrasmi, Martin Tong, Pranussadej Tantipong
Photographer: Can Wong
Illustrators: James Chan, Bon Leung
Production House: Can Wong Studio
Copywriter: Sprin Liu, Nutchanun Chiaphanumas, Joey Chung, Wen Louie
Client Service: Alvin Yim
Advertiser's Supervisor: Bonnie Cheung

Comments (16)

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esteb's picture
esteb
Activity Score 673

Very nice.

morse's picture
morse
Activity Score 18026

Great idea, but grosses me out! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 49584

Is that guy for real????

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

I think they nailed it!

NicoCiego's picture
NicoCiego
Activity Score 1033

That man doesn't know how to touch a girl. lol

soccrates's picture
soccrates
Activity Score 35

smth is wrong. if its that cheap then how come other people behind him still sit on only 1 chair? feels like "longer nail = richer"

thedavesiknow's picture
thedavesiknow
Activity Score 167

What the Hell are you talking about?

The JACK's picture
The JACK
Activity Score 438

low fair for only single person!!!!!!! what about others???

thedavesiknow's picture
thedavesiknow
Activity Score 167

I honestly hope that the person who wrote this comment does not work in advertising.

Temple's picture
Temple
Activity Score 11337

It's fresh and good (hope it's not a ghost ad though).

Milan Solanki's picture
Milan Solanki
Activity Score 994

works : )

Glut's picture
Glut
Activity Score 3935

so bad.

thedavesiknow's picture
thedavesiknow
Activity Score 167

There are a multitude of other creative devices that the agency could have employed to achieve a memorable (+tasteful) piece of communication. Instead, this the only thing they achieved by using a disgusting character was making me want to vomit. It's just careless advertising that has hurt the brand.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Chinese wit. I like it!
Aussie humour has grossed plenty of people out here ;)

The Jobless Writer
Will Think for Salary

meTanit's picture
meTanit
Activity Score 2

The other seats behind should be other colors to let this idea clear;however,it's just my opinion.

thedavesiknow's picture
thedavesiknow
Activity Score 167

@meTanit

Your comment makes absolutely no sense.

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