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Published/Aired: 
February 2012
Description: 

Eveready batteries are an inexpensive and reliable way of getting surprising amount of
continuous power, assuring maximum quality performance. From the name you know
and the quality you trust, Eveready Heavy duty battery: The Compact portable power plant.

Advertising School: J.J. Institute of Applied Art, India
Creative: Akshay Naik

Comments (14)

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Highest Rated

mr.x's picture
mr.x
Activity Score 998

I don't think he means the idea is copy paste. The art direction is copy paste. Not much effort in it.

kleenex's picture
kleenex
Activity Score 43493

love the art.

ace85le's picture
ace85le
Activity Score 3939

I don't like the art. Looks copy and paste to me.

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Akshay Naik's picture
Akshay Naik
Activity Score 17

pls send a link of Original idea

mr.x's picture
mr.x
Activity Score 998

I don't think he means the idea is copy paste. The art direction is copy paste. Not much effort in it.

Mrs Ozma Nawaz's picture
Mrs Ozma Nawaz
Activity Score 20

Not a bad idea

Ozma Nawaz

Akshay Naik's picture
Akshay Naik
Activity Score 17

then pls send a link of ORIGINAL IDEA

mitali prasad's picture
mitali prasad
Activity Score 458

i didn;t get the ad,,,,,!

Prathmesh's picture
Prathmesh
Activity Score 3

This campaign looking good but not practical. Common people (This battery users) needs quick understanding visual. Anyway nice work!

saya's picture
saya
Activity Score 353

nice concept: but u shud minimise and refine th copy...

Akshay Naik's picture
Akshay Naik
Activity Score 17

Thanx for the suggestions

dean viii's picture
dean viii
Activity Score 1686

Too much copy. Expected formula of photoshopping one thing onto another.

Copypaste's picture
Copypaste
Activity Score 118

OK here's the thing: You are trying to sell batteries, one of the most polluting and hazardous things in the world. And you are showing a wind power plant. Unless it is an eco-friendly battery which it's not, it will be bad for the brand if the people think you're cheating on them. I'd feel cheated. Well, that's just my opinion.

akshaysrikar's picture
akshaysrikar
Activity Score 420

This idea is like a pregnant virgin.

dinesh dixit's picture
dinesh dixit
Activity Score 31

a heavy duty idea campaign.

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