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Guest's picture
Guest

if this wins an award i'm quitting the business.

by the way - that's the art director as the model.

Juan Cabral's picture
Juan Cabral
Activity Score 709

Interesting. But this technique is getting overused.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

What technique you're refering to??

Juan Cabral's picture
Juan Cabral
Activity Score 709

Those ads that show how the world would be if you were using the product. The first one I remember is Weru: "When you have soundproof window, it´s like everything noisy is smaller". There is also that one for bicycle locker: "If you use our locker, it´s like the bike is part of the post". There was one for Ariel: "If you use Ariel, it´s like stains were stickers you can take instantaneously". Last Cannes, was that thing that takes the smell from the kitchen: "If you use it, it´s like you were cooking outside home". This idea here: "If you use our flashlight, it´s like you were very small and could see everything with details". Oh mine, there are so many. I could be here for hours, remembering another examples...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture
silvi
Activity Score 4172

I´m slow today. I don´t get it. Sorry.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18551

meh

thenewguy's picture
thenewguy
Activity Score 127

Would have been cooler if real climbers were having a climbing session and were holding this light. Climbing/Parkour culture has become trendier in the last few years. I think I'll do it actually.

Guest's picture
Guest

Can't you guys see the tap which is giant compared to that tiny human ? Its trying to sell how tiny that freaking torch is ! Cute direction over there although done before. made me chuckled

Guest's picture
Guest

if this wins an award i'm quitting the business.

by the way - that's the art director as the model.

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